Digital Content Management Analyst

Description

Ready for more than just a job? Build a career with purpose.
At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive-whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring a Digital Content Management Analyst based in Bedford, NH.

The Digital Content Management Analyst will ensure the accuracy, health, and optimization of product content across retailer digital platforms, enhancing the online presence of Lactalis US Yogurt. This role is responsible for content syndication, retailer coordination, and content standards development, while collaborating closely with the E-Commerce Content & Analytics Manager, omnichannel team, and third-party vendors to support company goals. The Analyst will play a key role in ensuring that digital product content drives engagement and sales and will report to the E-Commerce Content & Analytics Manager.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Partner with third-party syndication providers to ensure retailer coverage and correct data flow from the Product Information Management (PIM).
• Coordinate with retailers' content teams and third-party services to align content delivery processes (e.g. Application Programming Interface (API), manual uploads).
• Build and maintain relationships with retailer digital merchandising and content teams.
• Monitor and update content based on retailer's cadence and requirements.
• Manage retailer item attribution to ensure correct content development.
• Address evolving retailer content standards and resolving content issues.
• Review SKU-level content health and variation strategy.
• Work with marketing team to ensure content meets Brand standards.
• Coordinate with vendors to create simple and effective processes to support Lactalis online sales initiatives.
• Participate in regular e-commerce discussions to share best practices, vendor issues, common challenges, case studies, etc. to leverage knowledge across Lactalis North America.
• Collaborate with Brand and Agency teams to optimize content development.

WORK CONDITIONS

• Travel may be required once a month.
• Extended hours may be necessary depending on the project needs.
• To fulfill these responsibilities, tools such as a computer and / or allowance(s) will be provided.
• Reasonable accommodations may be made to enable individuals with disabilities to perform these essential duties and responsibilities.
• This position requires physical presence in the office, in accordance with the guidelines of the Hybrid Work Policy (3 days in office, 2 days WFH).

From your STORY to ours

Qualified applicants will contribute the following:

• Bachelor's degree required; a major in business administration, e-commerce, digital media, data analytics, or a related field is preferred.
• Minimum of 2 years of experience in e-commerce content syndication or content management within a CPG, retail, or consumer goods environment preferred.
• Familiarity with Product Information Management (PIM) systems and best practices; experience with tools such as Salsify, Syndigo, Profitero, IX-One, or Brandbank is a plus.
• Ability to assess customer opportunities, analyze competitor behavior, and interpret channel strategies to develop effective customer plans and strengthen retailer partnerships.
• Proven skill in planning, implementing, and managing initiatives that align with sales and business objectives.
• Strong understanding of customer needs, expectations, and motivators to develop impactful business plans and foster strategic, long-term partnerships.
• Demonstrated analytical and business acumen with the ability to ensure accuracy, consistency, and integrity of data and reporting.
• Skilled in analyzing complex data and identifying trends, insights, and actions that drive informed decision-making.
• Excellent planning and organizational abilities to prioritize tasks, manage resources, and deliver results efficiently.
• Strategic mindset with the ability to take a broad, future-oriented view of business challenges and opportunities.
• Exceptional communication skills - able to tailor messaging, convey ideas clearly, and engage effectively with diverse stakeholders.
• High emotional intelligence with the ability to build strong relationships, manage challenges with empathy, and foster a positive, collaborative work environment.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.