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Sr. Product & Channel Manager - Digital Identity

Fifth Third Bank
United States, Ohio, Cincinnati
Oct 10, 2025

Make banking a Fifth Third better
We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank.

GENERAL FUNCTION:

The individual in this role sets the overall strategic direction for a digital channel or products and follows-through with the execution of that strategy. This senior manager must have deep digital experience and significant product management experience. Channel management includes mobile apps, browser, and future channels such as wearable's and Internet of Things (IoT). Product management encompasses digital sales/account opening, authentication, account information, money movement, self-service and related. The Senior Digital Product or Channel Manager must champion key initiatives, appropriately gaining buy-in from key constituents including IT, Line of Business, key control functions and the like. Individual is fully responsible and accountable for the performance of his product or channel including customer adoption and feedback.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop channel and/or product strategy, related roadmaps and manage execution of initiatives to support the strategy.
  • Lead ongoing digital services awareness and adoption efforts.
  • Active vendor management including but not limited to vendor selection, relationship development, pricing terms, SLA management and ongoing vendor relationship management.
  • Represents and acts as the subject matter expert for online and mobile banking activities for the channel and services provided within the channel.
  • Identifies and anticipates emerging technology, customer insights, industry trends and overall customer behavior trends to ensure Fifth Third's online and mobile offerings are world class to maintain channel and product relevance.
  • Act as business lead on product development initiatives with responsibility for Voice of the Customer, business requirements definition, user flow design, user experience and providing subject matter expertise as needed across all Lines of Business.. Collaborate and work with cross functional business partners (including Marketing, IT, Finance, Legal, Compliance, Risk, and others) to develop products and channel solutions that meet consumer and business needs.
  • Ability to clearly define operational risks associated with Digital Delivery initiatives and articulates the impact to the customer and respective lines of business.

SUPERVISORY RESPONSIBILITIES:

Responsible for providing employees timely, candid and constructive performance feedback; developing employees to their fullest potential; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employees for accomplishments. Assist in the development of appropriate talent pool to ensure adequate bench strength and succession planning.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Bachelor's degree; MBA preferred.
  • 7+ years digital product/channel management; 5+ years general product management experience.
  • Customer-centric attitude with accompanying customer-advocate behaviors.
  • Analytic discipline & rigor..
  • People management experience a" proven ability to lead, develop and grow employees
  • Quick adapter a" able to pivot when, and as, needed.
  • Ability to influence without authority.
  • Excellent communicator.
Sr. Product & Channel Manager - Digital Identity

At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.

The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.

Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being.You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.

LOCATION -- Cincinnati, Ohio 45202

Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes - no matter how they are submitted - will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.

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