Director of Marketing Data & Analytics

Director of Marketing Data & Analytics

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We're seeking a future team member for the role of Director of Marketing Data & Analytics to join our Marketing and Communications team. This role is located in New York

In this role, you'll make an impact in the following ways:

• Define and drive a unified marketing data & analytics strategy that delivers growth, boosts operational efficiency, and continuous improvement.
• Build, mentor, and scale a high-performing analytics team-recruiting top talent, fostering professional development, and modeling a collaborative, growth-oriented culture.
• Champion a culture of insights-informed decisions across Marketing & Communications (and beyond) by acting as a consultative partner, democratizing and socializing data, demonstrating impact, and bringing partners along in creating analytics-driven value.
• Maintain and enhance our marketing data foundation, with rigor in data collection, quality, management, and governance. Partner with MarTech and Engineering teams to ensure clean, accurate, and timely data pipelines.
• Own the integrity of our marketing data ecosystem: establish and maintain rigorous standards for data collection, quality, management, and governance. Partner with MarTech and Engineering to architect and maintain clean, automated pipelines that deliver timely, accurate insights.
• Partner with marketing leaders to define comprehensive marketing measurement framework and set KPIs aligned to business objectives. Oversee development and delivery of marketing measurement across channels, including dashboards and scorecards that connect campaign performance to revenue and growth metrics.
• Design, implement, and continuously refine multi-touch attribution models, media mix plans, and testing frameworks that maximize ROI. Conduct testing to inform channel and creative optimization.
• Drive continuous improvement and innovation through AI (including our own Eliza platform), automation, and advanced analytics.
• Manage external vendor and platform relationships; evaluate new technologies and partners.
• Ensure all marketing data practices adhere to evolving privacy regulations (e.g., GDPR, CCPA) and internal policies. Partner with Legal and InfoSec teams to embed data privacy and security into analytics processes.
  
  

To be successful in this role, we're seeking the following:

• Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Economics or related field. Advanced degree (MA, MS, MBA with quantitative focus) in related field a plus.
• 10+ years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing, preferably with leadership experience in a complex global B2B financial services environment with long buying cycles.
• Demonstrated success in people leadership, talent development, team building, and contributing to an overall growth culture. Preferably 7+ years in a leadership role building and scaling teams.
• Deep expertise in multi-touch attribution, media mix modeling, campaign ROI frameworks, and testing/optimization roadmaps that drive growth.
• Expertise in analytics tools and platforms (e.g., SQL, Python, R, Power BI, Snowflake, Adobe Analytics).
• Experience with attribution methodologies, lead scoring frameworks, media mix modeling, and advanced analytics techniques.
• Intellectual curiosity, adaptability, and passion for your work.
• Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset.
• Excellent communication and stakeholder-management skills-able to translate complex analyses into clear, actionable recommendations.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn

Here's a few of our recent awards:

• America's Most Innovative Companies, Fortune, 2025
• World's Most Admired Companies, Fortune 2025
• "Most Just Companies", Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.