Marketing Manager - Hybrid

Are you ready to shape the future of innovative digital products and features, influencing how millions engage with groundbreaking technology? As a key contributor, you'll dive deep into market dynamics, user behavior, and product strategy, translating insights into captivating campaigns that drive adoption and excitement. This is your chance to be the strategic force behind impactful launches, collaborating with diverse teams to bring visionary ideas to life and leave your mark on the digital landscape. Aquent is partnering with a leading company at the forefront of technological innovation to find exceptional talent like you.

**About the Opportunity**

This role offers a unique opportunity to lead the product marketing strategy for cutting-edge products and features within a globally recognized organization. You will be the "go-to" expert, providing critical market context, actionable insights, and trend predictions that directly inform strategy and solve complex creative challenges. Your expertise will guide product development, define brand positioning, and execute innovative campaigns that resonate with users and drive significant business impact. You will manage projects end-to-end, from strategic planning to performance analysis, ensuring alignment with overall objectives.

**What You'll Do**

* Act as a subject matter expert, providing crucial input into product and feature development, conducting market analysis, and predicting industry trends.

* Lead the development of comprehensive marketing plans, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences effectively.

* Drive the creation and rollout of strategic frameworks for product marketing content across various channels.

* Define, identify, collect, and track key product and business metrics, both quantitative and qualitative, for new and existing ventures.

* Validate market size and opportunity, leveraging your expertise to identify new avenues and collaborate with teams to build supporting rationales and visions.

* Develop profound user insights to inform cross-functional teams and product partners, advocating for user experience improvements and promoting engagement.

* Drive product brand positioning, value propositions, and messaging strategies, adapting communication nuances for different narratives and brand frameworks.

* Independently create and iterate marketing content, ensuring alignment with product strategy and collaborating with production teams for final publication.

* Determine research needs, scope, manage, and guide user research initiatives with internal and external partners.

* Drive and manage medium to large-scale campaigns, assets, communications, and programs, evaluating performance for optimization and determining integrated channels to meet targets.

**What You'll Bring**

**Must-Have Qualifications:**

* **Go-to-Market Campaign Execution:** Proven expertise in developing and executing effective go-to-market plans, managing medium-to-large-scale creative campaigns from strategy through optimization.

* **Product & Market Expertise:** Demonstrated ability to serve as the "go-to" expert for products and features, conducting competitive analysis, leveraging consumer insights, and translating them into compelling creative executions, often in partnership with external agencies.

* **Cross-Functional Leadership:** Strong skills in collaborating with diverse cross-functional partners, driving alignment, facilitating decision-making, and fostering a culture of teamwork and collective success.

* Bachelor's Degree.

* 9+ years of relevant experience.

* Proficiency in product positioning, data analysis and synthesis, consumer behavior, situational leadership, campaign management, marketing briefs, client/partner management/advising, brand management, industry knowledge, storytelling, and go-to-market activities knowledge.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.