Senior Marketing Manager

Partner with Aquent to join a leading global enterprise at the forefront of innovation, where you'll contribute to groundbreaking initiatives that shape the future of technology and user experience. This organization is dedicated to creating impactful products that empower users worldwide, fostering a culture of continuous learning, inclusivity, and high performance.

Are you a visionary marketing leader ready to make a significant impact? We're seeking a dynamic individual to spearhead the go-to-market strategy and execution for cutting-edge products and features. This is your chance to be the driving force behind campaigns that educate, engage, and inspire millions, directly influencing product adoption and market success. You will be instrumental in shaping how innovative solutions reach and resonate with users, acting as a critical bridge between product development and market engagement.

In this pivotal role, you will be the brand marketing expert, owning the go-to-market strategy and executions for groundbreaking products and features. You will define creative briefs and execute innovative, scalable campaigns across various channels to drive education, engagement, and product adoption, ensuring alignment with overall product strategy. You will act as a "go-to" expert, providing key market context, actionable insights, and industry trend predictions to inform strategy and solve complex creative problems. You will manage end-to-end projects and campaign performance analysis to meet business objectives and key results (OKRs). Beyond campaign execution, you will help drive the product marketing strategy, guiding both internal and external stakeholders on marketing opportunities and providing market context and recommendations using key insights. Your contributions will directly influence product development, user experience, and market positioning, making a tangible difference in how products are perceived and adopted globally.

**Key Responsibilities:**

* Serve as a pivotal expert, guiding cross-functional teams with deep product and market insights to inform product and feature development, conduct market analysis, and predict industry trends.

* Lead efforts to identify research needs, scope, manage, and guide user research through collaboration with internal and external partners.

* Drive the creation of compelling marketing content, ensuring alignment with product strategy, and iterate content and design with cross-functional teams based on content standards, styles, and formats.

* Collaborate with production teams to publish final marketing content across multiple platforms.

* Define user insights to help cross-functional teams and product partners integrate the user voice into product development and marketing strategies.

* Provide recommendations for improving user experience, advocate for in-product user experience to resolve issues, and promote user engagement.

* Facilitate meetings to develop comprehensive marketing plans for regional or functional teams, providing recommendations on portfolio characteristics, prioritizing marketing goals, and determining positioning strategies to engage target audiences.

* Exercise sound judgment and take swift action to uphold core values and a code of conduct, fostering psychological safety and encouraging diverse perspectives within the team.

* Actively mitigate personal biases, adapt communication styles to accommodate others, and promote learning about new identities and cultures to expand viewpoints and relationships.

* Drive and manage multiple medium to large-scale campaigns, assets, communications, and programs to address user needs and achieve team objectives and key results (OKRs).

* Lead the evaluation and analysis of campaign performance for optimization, recommend optimal channels for reaching and engaging users, and drive integrated channel strategies to meet targets.

* Drive the development and rollout of frameworks for product marketing content across all channels.

* Harmonize processes to define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing ventures.

* Manage the validation of market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit).

* Utilize subject matter expertise to identify market opportunities, collaborate with relevant teams to build supporting rationales, hypotheses, and visions across projects.

* Consider short and long-term potential, competitive pricing, and customer choices/options.

* Develop product positioning, value propositions, and messaging strategies using voice and user insights, adapting communication nuances for specific product goals across various narratives and brand frameworks.

**Must-Have Qualifications:**

* **Go-to-Market Strategy & Campaign Execution:** Proven expertise in defining product positioning, developing effective go-to-market plans, and managing medium-to-large-scale creative campaigns from strategy through optimization.

* **Product & Market Expertise:** Demonstrated ability to act as a "go-to" expert for products/features, provide key market analysis, predict industry trends, deeply understand consumer insights, and inform strategies for product development and marketing.

* **Cross-Functional Leadership:** Strong skills in influencing and collaborating with diverse cross-functional partners, driving alignment and decision-making in ambiguous situations, and actively fostering a culture of teamwork and collective success.

* Proficiency in product positioning, data analysis, and synthesis.

* Extensive experience in campaign management and understanding consumer behavior.

* Deep industry knowledge and experience in client/partner management and advising.

* Exceptional storytelling abilities and comprehensive knowledge of go-to-market activities.

* Strong brand management skills and situational leadership capabilities.

* Proven experience in developing compelling marketing briefs.

* Bachelor's Degree.

* 12+ years of relevant experience.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.