Email Marketing Specialist

A high end retail company is looking for a CRM Marketing Specialist to lead their email, SMS, and direct mail channels. In this role, you will be responsible for the performance of campaigns, reviewing KPIs and implementing strategies for A/B testing. Full-time and must be able to work onsite 2-3 days per week in the Dallas office.

RESPONSIBILITIES:

• Lead email, SMS, and direct mail programs for a well known fashion brand.
• Come up with strategies for audience segmentation, collaborating with teams in brand marketing, design, logistics, buying, and ecommerce.
• Create and maintain reporting on a weekly and monthly basis.
• Oversee and project manage the day-to-day email campaign productions, including ticket management, stakeholder & cross-functional communication, design, content, segmentation, deployment, testing/QA, and optimization.
• Manage ESP vendors & agency partners

MUST-HAVES:

• Bachelor's degree in Marketing, Advertising, Business or related field (or equivalent experience).
• Minimum 2+ years of experience in CRM and email marketing. Willing to teach SMS and Direct Mail to the right candidate.
• Experience with enterprise level ESPs such as Klaviyo, Hubspot, or Salesforce.
• Experience with project management systems such as Asana, Jira, or Trello.
• Experience working directly with creative teams.