New

Manager of Marketing Data Dev and Analytics

Corewell Health
United States, Michigan, Grand Rapids
Sep 27, 2025
Job Summary The Manager of Marketing Data Development and Analytics is responsible for leading the team that develops, analyzes and monitors the data assets used by Priority Health Marketing. Also responsible for these analysts as they assist in supporting the business and strategy needs of internal clients through data development. Other responsibilities are the development of site/service goals and collaboration with the other team members, to continually improve services and support the management team. Along with other managers, works on department data strategies and procedures that support the development of high quality data assets. Regularly assesses asset usage and viability to reduce technical debt. As part of Marketing, participates in the overall business and strategy planning and development of organization, budgets, policies and operating procedures. Essential Functions Establishes departmental goals and objectives, performance and production standards to assure quality. Responsible for the retention of talent in a demanding technology environment. This includes developing an understanding of what encourages retention in each individual, and its application, using creative, approved methods. Managing and refining the operational processes to ensure quality, accuracy, timeliness, and value-add of the suite of marketing analytics deliverables. Guiding marketing project teams through all aspects of design, research/analysis, deliverable development and knowledge deployment Responsible for the management of a team which maintains access to Marketing Data Assets with accurate documentation for business users. Qualifications Preferred Bachelor's Degree or equivalent Health care management, business, finance, health services research, computer science, mathematics, statistics, informatics, biostatistics, nursing or other related area of health care focus 5 years of relevant experience healthcare, business, information services, or data analytics Preferred 3 years of relevant experience Proven expertise with producing reports for multiple audiences including the board of directors, administration, physician and nursing leadership Preferred 3 years of relevant experience Data extraction from clinical information systems Preferred 3 years of relevant experience Experience managing teams with varied roles and focuses, and in directing the work of others Preferred Physical Demands Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs Waist to Waist > 5 lbs: Seldom up to 10 lbs Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs Waist to Overhead > 5 lbs: Seldom up to 10 lbs Bilateral Carry > 5 lbs: Seldom up to 10 lbs Unilateral Carry > 5 lbs: Seldom up to 10 lbs Pushing Force > 5 lbs: Seldom up to 10 lbs Pulling Force > 5 lbs: Seldom up to 10 lbs Sitting: Frequently Standing: Occasionally Walking: Occasionally Forward Bend - Standing: Seldom Forward Bend - Sitting: Occasionally Trunk Rotation - Standing: Seldom Trunk Rotation - Sitting: Occasionally Reach - Above Shoulder: Seldom Reach - at Shoulder or Below: Seldom Handling: Occasionally Forceful Grip > 5 lbs: Seldom Forceful Pinch > 2 lbs: Seldom Finger/Hand Dexterity: Frequently How Corewell Health cares for you Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here. On-demand pay program powered by Payactiv Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more! Optional identity theft protection, home and auto insurance, pet insurance Traditional and Roth retirement options with service contribution and match savings Eligibility for benefits is determined by employment type and status Primary Location SITE - Priority Health - 1241 E Beltline - Grand Rapids Department Name PH - Customer Experience & Insights Employment Type Full time Shift Day (United States of America) Weekly Scheduled Hours 40 Hours of Work 40 hours Days Worked Mon - Fri Weekend Frequency N/A CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only. Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief. Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category. An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team. You may request assistance in completing the application process by calling 616.486.7447.