Senior Product Marketing Manager (Coffee)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line - People, Profit, and Planet - by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!

Position Summary:

The Senior Product Marketing Manager (Coffee) builds and manages the Nespresso USA coffee portfolio that maximizes brand equity, drives business growth, and enhances the customer experience. Key responsibilities include the development and execution of communication and go-to-market plans for coffee, overseeing strategic pricing and channel strategies and driving innovation across the Nespresso Original and Vertuo systems in the US Market.

The Senior Product Marketing Manager also collaborates closely with the Nespresso HQ on new product development and product campaigns to amplify the coffee portfolio. This is a People Leader role that manages a team of three who will support with the evolving needs of the business. This is also a hybrid-based opportunity, working 2 days a week onsite (Manhattan Herald Square) and the rest remotely.

Responsibilities:

Innovation and Product Roadmap

* Collaborate with the US and HQ coffee teams to develop the US coffee innovation roadmap by identifying growth opportunities, proposing consumer-centric concepts to address spaces, and validating concepts through research.
* Builds the 3-year innovation pipeline, including new concept creation and coffee portfolio animation through consumer and shopper communications.
* Conduct thorough market research and analyze consumer insights to understand consumer behavior, market trends, and the competitive landscape to identify growth opportunities and inform portfolio decisions.

Business Planning and Execution

* Develops and executes the go-to-market strategies for new coffee launches, ensuring alignment across marketing, sales, and supply chain functions.
* Manages the development and execution of strong and cross-functional product plan which contributes to the long-term market business strategy. Accountable for portfolio performance.
* Ensures alignment across all channels (Retail, Customer Contact Center and Ecommerce) for product launches, pricing and positioning.
* Represents the coffee team in monthly and annual business planning meetings.
* Monitor and analyze performance metrics, such as sales data and consumer feedback, to assess the effectiveness of branding efforts and make data-driven improvements.

Coffee Portfolio Management

* Oversees the management of the US coffee product portfolio, including product lifecycle management from ideation to discontinuation.
* Liaise with global headquarters to share insights and best practices, ensuring that local strategies align with global brand initiatives.
* Build and maintain strong relationships with external partners, including agencies and vendors, to enhance marketing efforts.
* Develops and maintains a consumer segmentation strategy for the portfolio which incorporates consumer needs and tensions.

Budget Management

* Manages an annual budget for the coffee launches, local research and also monitors/enforces schedules and costs.

Requirements:

* Bachelor's degree required; Master's degree preferred.
* 7+ years of professional work experience in Marketing or Product Marketing, preferably within the CPG industry.
* 2-3+ years of People Leadership experience required, including hiring, training, coaching and developing a high performing team.
* Demonstrated fluency in MS Office (Word/Excel/Outlook/PowerPoint) required.
* Understanding of key drivers of brand/product P&L and how to execute them required.
* Must have solid experience in new product/brand launches or renovations.
* Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies required.
* Must have excellent communication (oral and written), organizational and stakeholder management skills (including the ability to develop and maintain strong, cross-functional stakeholder relationships).
* Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
* Must have excellent presentation skills including the ability articulate key data and execute data-driven recommendations/decisions.
* Willing and able to work under pressure to meet tight deadlines with minimal supervision.
* Must be agile, have strong active listening and project management skills.
* Willing and able to travel up to 10% based on the needs of the team and the business.

The approximate pay range for this position is $180,000 to $200,000. Please note that the pay
range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities, as well as geographic location.

Nestle Offers performance-based incentives and a competitive total rewards package, which includes a 401k with a company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at: About Us |Nestle Careers (nestlejobs.com)

Requisition ID:
370231

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

Nestle Nespresso USA is an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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Job Requisition:370231