Sr. Brand Marketing Manager

The Sr Brand/Product Marketing Manager will help drive market preference and demand for Verisign domain names and related products and services globally. This position will help manage Verisign's TLD brand portfolio through activities such as structuring messaging in support of channel programs and direct marketing, developing proof points to communicate product benefits, and ensuring consistent brand application in global marketing execution. This role will support go-to-market planning by staying abreast of opportunities and risks in the competitive landscape from a brand and target audience lens, and helping to turn research insights into action plans. We are looking for a well-rounded candidate that is adept at strategy, creative, analysis, planning and execution. The ideal candidate will be proficient at leading through influence and working well across cross-functional teams in a matrixed environment.

Key responsibilities:

• BRAND MANAGEMENT: Be a brand expert on Verisign TLDs and competitive products. Help manage Verisign's TLD brand portfolio. Perform competitive analysis on brand elements and go-to-market strategy. Develop and substantiate a library of marketing proof points. Help create foundational core brand assets such as product messaging and videos. Help increase understanding and effectiveness of our brands internally and externally with our Channel partners. Review creative assets and content from a brand and competitive lens.
• ADAPT CUSTOMER INSIGHTS: Be an expert on small business - from both a mindset and solutions perspective. Develop solution positioning and messaging by understanding the domain name market and the challenges key buyer personas face. Partner with the Director of Research on research, ensuring actionable insights that meet business objectives and drive project to on-time completion. Be able to synthesize data into a business story and actionable framework for marketing, collaborating with key stakeholders.
• USE CASE MARKETING: Be an expert on domain name use cases and collaborate with the product and strategy team to stay on top of emerging use cases. Understand new product opportunities and help determine viability, implications and recommended next steps. Be able to provide foundational messaging and creative assets that other marketing teams can leverage for in-market activities. Support planning of and lead strategy to increase small business use of domain names on non-website platforms such as social media and ecommerce marketplaces (e.g., Amazon, Etsy). Be knowledgeable about social media platforms used for business purposes.

Qualifications:

• 10+ years of brand management and/or product marketing management experience
• Self-motivated and proactive
• Ability to operate at a tactical and strategic level
• Strong business acumen, good judgment, attention to detail, objectivity, and accountability
• Ability to collaborate and communicate effectively in a matrixed environment
• Ability to manage a large number of internal stakeholders
• Strong interpersonal skills
• Copywriting or messaging experience
• Experience managing marketing agencies or research vendors
• Broad marketing experience to be able to pivot as needed to meet business priorities
• International marketing experience a plus

This position is based in our Reston, VA office and offers a hybrid work schedule.

The pay range is $135,800 - $183,800.

The anticipated annual base salary range for this position is noted above, however, base pay offered may vary depending on job-related knowledge, skills, experience. Verisign offers a discretionary bonus which is based on individual and company performance, and certain roles may be eligible for discretionary stock awards.