Overview
Location: Remote (Preference for Alexandria, VA or Orange County, CA)
Start Date: ASAP, ideally by October 1st
Duration: 3 months (with potential for extension)
About the Role
We are seeking a detail-oriented and results-driven Marketing Campaign Manager to fill in for a team member on maternity leave. This role is critical in maintaining seamless execution of digital campaigns for our clients. You'll be responsible for setting up, optimizing, and reporting on multi-channel campaigns across platforms like Google Ads, email marketing tools, and other digital platforms. You'll work closely with our Digital Marketing team-copywriters, video producers, and creative specialists-to ensure campaigns are well-executed, on-brand, and aligned with client goals.
Responsibilities
- Set up, manage, and optimize digital campaigns across Google Ads and other simplified platforms.
- Build and launch campaigns, including ad groups, keywords, and negative keyword lists.
- Develop and implement email templates and collaborate on ad design needs with creative teams.
- Monitor campaign performance, analyze data, and provide insights for optimization.
- Collaborate with the internal team to test new creative concepts and strategies.
- Ensure campaigns are delivered on time and meet performance targets.
Qualifications
- Proven experience managing Google Ads campaigns (Search, Display, Video).
- Strong understanding of campaign structure (ad groups, negative keywords, bidding strategies).
- Certification in Google Analytics and Google Ads (preferred).
- Working knowledge of the Google Marketing Suite, including:
- Exceptional organizational skills with the ability to manage multiple projects.
- Strong communication skills and collaborative approach to working with creative teams.
- Prior experience in email marketing platforms (setup, deployment, templates).
Preferred Attributes
- Highly organized, proactive, and detail-oriented.
- Comfortable working in a fast-paced environment with competing priorities.
- Strong problem-solving skills and ability to see the "end state" of campaigns.
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