Senior Director, Digital Customer Engagement & Analytics

Job Description

General Summary:

Vertex is seeking an experienced commercial leader to lead North America's Digital Engagement & Analytics team. The Senior Director, Digital Engagement & Analytics will partner with Business Unit leaders and cross-functional stakeholders to implement frictionless and outstanding customer experiences via websites, email, and other digital channels reaching HCPs and patients. This role reports to the Executive Director, North America Commercial Operations & Insight Analytics.

Key Duties and Responsibilities:

• Establish the North America commercial digital strategy to complement Business Unit customer facing strategies. Collaborates closely with department peers (Engagement Leads), Business Unit (Heads of Marketing & Sales) and cross-functional stakeholders (DTE) to translate HCP and patient strategies to drive brand utilization and other brand objectives
• Identify key digital capabilities gaps yielding more efficient content development and delivery, addressing and anticipating customer needs. Develop a long-range capabilities roadmap to meet emerging business objectives
• Leads a team of digital operators and key vendor partners to deliver non-personal promotion tactics efficiently and under budget
• Leads a team of digital analysts and key vendor partners to provide strategic recommendations, establish key performance indicators and and tactical performance analysis on non-personal promotional tactics
• Leads the development and evolution of a digital operating model to ensure efficient operations across multiple internal and external stakeholders (content transformation, campaign operations across web, email, business roadmap for evolving digital engagement capabilities)
• Leads the commercial organization's identification and evaluation of digital health opportunities to support business objectives. Provide thought leadership and best practice advocacy to North America Commercial colleagues
• Executes business plans for specifically assigned projects

Knowledge and Skills:

• Demonstrated progression of responsibility and leadership leading change management programs in a matrix organization
• Demonstrated excellence in developing commercial digital strategy and tactical implementation, project planning, technology implementation and communication
• Demonstrated excellence in HCP and patient marketing in a life sciences organization
• Demonstrated ability to develop solutions to complex problems with creativity and innovation
• Demonstrated ability in the use of artificial intelligence to advance key business objectives
• Proven ability to meet deadlines on multiple projects
• Strong and comprehensive understanding of the legal and regulatory environment
• Effective communication skills, both verbal and written to negotiate internally/externally often at higher levels
• Ability to successfully navigate a fast-paced environment
• Ability to manage and lead a highly innovative team aimed at transforming the lives of people with serious diseases, their families and society

Education and Experience:

• Bachelor's degree in marketing, business or science discipline
• MBA preferred
• Requires 12 years of experience in pharmaceutical or biotechnology experience, leading omnichannel/digital programs, and 5 years of supervisory/management experience, or equivalent combination of education and experience

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion - you're always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com