Director - Martech Consulting

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where the media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what helps us to deliver exceptional experiences for both our clients and each other. We are currently looking for Director Analytics. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role:

This role reports to the Managing Partner, for Choreograph, WPP Media

3 best things about the job:
1. Be a member of a high performing team focused on consulting, technology, data, partners and platforms, a key strategic growth area for WPP Media.

2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.

3. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM agencies & business units.

In this role, your goals will be:
In three months:

• Thorough understanding of the solution frameworks for First party data consulting and commenced utilizing those for client engagement briefs.
• Deployed data solutions consultancy & project framework for client projects. Lead new business pitches, presentations and respond to briefs with proposals.

In six months:

• Has gained any outstanding accreditation/certifications of relevant technologies utilized within the team.
• Developed strong working relationships with all team members and relevant stakeholders (eg agencies, partners, Choreograph teams across agencies, WPP Mediaopcos).

In twelve months:

• Delivered a successful client data project, from brief to deployment which delivers on client proposed KPI's.
• Helped refine and develop new frameworks to enhance the consulting playbook(s) for the team.

What your day job looks like at WPP Media:

• Support Data solutions team on client brief understanding, gathering requirements and drafting responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
• Conduct client data & technology audits for development of audience strategies.
• Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format.
• Project manage all signed-off SOW's, from initiation to closure and ensure effective delivery.
• Work closely with agency planning teams to identify opportunities for clients within GroupM Choreograph service scope.
• As the SME on data marketplaces, be the POC for WPP Media buying teams with enquiries on data strategy for media activation (source, validate, build).
• Develop agency data 'champions' in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
• Work with the WPP Media Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to GroupM buying and agency teams.
• Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
• Any other ad-hoc projects or tasks relevant to the position.
• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.

What you'll bring:

• Bachelor's degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
• 9+ years in a media, data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP's) for activation.
• Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics.
• Expert knowledge on the data landscape and relevant topics within the industry
• Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions.
• High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals.
• Experienced trainer, having worked with marketing teams to deliver learning & development programs.
• Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
• Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, Martech providers such as Salesforce, Adobe, etc)
• Highly organized, detail orientated, QA-focused with demonstrated project management capabilities.
• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.
• The following will be highly regarded:
• Certifications (in addition to demonstrated experience) with Marketing Technology platforms (e.g., SFMC, AEC)
• Advanced knowledge of clean room solutions
• Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
• Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW's etc)

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.