Public Information Coordinator

Position Snapshot/A Day in the Life: The Public Information Coordinator is a fast-paced, highly visible role that requires agility, creativity, and strong leadership skills. Serving as a strong second to the Marketing and Economic Development Manager, this position supports a wide range of communications and marketing efforts including managing media inquiries, drafting press releases and speaking points, shaping storyboards and video concepts, and developing innovative strategies for social media, email campaigns, and the City website. The role also involves coordinating high-profile City events, supporting crisis communications, and serving as a key liaison with media, residents, and stakeholders. This is an exciting opportunity for a communications professional who thrives in a dynamic environment, is detail-oriented yet adaptable, and is passionate about connecting the community to City services, programs, and events.

• Prepare and update City news releases regarding highly sensitive or confidential matters such as policy issues, criminal incidents, investigations, road closures, information from the Mayor and Council and other special events.
• Disseminate news to the press, radio, and television through written releases, personal interviews, and/or press conferences.
• Develop and implement creative and innovative marketing strategies
• Coordinate marketing activities which result in increased facility rentals and public knowledge and awareness of programs, special events and City facilities
• Develop and recommend new communications methods and enhancements to better achieve City goals
• Respond, at various times, to the scene of incidents attracting news media attention; act as liaison between the department and media representatives.
• Assist in the preparation of reports or informational publications about City Departments, including researching, writing, and coordinating the photography, lay out, and printing.
• Assist in the planning of and conduct tours of department facilities for public officials.
• Answer public inquiries on departmental procedures, investigations, or activities in person, by telephone, or in writing.
• Maintain records and prepare reports.
• Train staff on policies and procedures, as well as the laws that relate to media and public relations.
• Prepare written statements and speeches for executive staff; inspect and correct written work produced by staff prior to dissemination to the media.
• Coordinate special events, press conferences and tours; receive and handle specific types of complaints from the media and the public.
• Assist in the coordination of city-wide marketing, advertising and promotional programs.
• Update and monitor social media websites.
• Establish and maintain cooperative working relationships with those contacted in the course of work.
• Effectively communicate, both verbally and in writing, with a variety of audiences.
• Maintain prompt and regular attendance.
• Sound judgement and attention to detail.
• This position is always evolving. Therefore, employer reserves the right to modify this job description as necessary.

• Familiarity with public sector communications standards, practices, and regulatory requirements, including the California Public Records Act (CPRA), Brown Act, government transparency guidelines, and crisis communication protocols relevant to municipal agencies.
• Modern and complex principles and practices of public relations and public information dissemination
• Knowledge of relevant tools, software, and/or technology used within the role.
• Understanding of organizational policies, procedures, and best practices.
• Principles and practices of excellent customer service.
• Effective communication techniques, including AP Style or other journalistic writing standards.
• Principles of marketing
• Techniques for successful media and event management
• General functions, challenges, and operations of municipal government agencies and departments
• Data collection and analysis techniques
• Record keeping and report writing
• Use of Social Media, Web, Cable TV, photography used as a Marketing Tools Knowledge of safe work practices, OSHA regulations, and workplace health and safety procedures to ensure a safe working environment.

• Exercise discretion and maintain confidentiality when dealing with sensitive information.
• Adapt messaging for diverse audiences, including residents, elected officials, community stakeholders, and the media.
• Remain calm and effective under pressure, especially during crisis communication or emergency events.
• Use a personal computer, telephone, and other electronic devices, to access information, complete documentation, and communicate effectively.
• Understand and follow both oral and written instructions accurately.
• Identify issues, evaluate data, and implement effective solutions (problem solving).
• Manage multiple priorities and meet deadlines.
• Work collaboratively with others in a team environment.
• Perform tasks accurately and thoroughly, with a focus on quality.

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