Senior Manager, Brand Activation

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key financial markets and our strengths in handling complex cross-border work.

It's not just about our global network of offices; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It's one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

The Senior Manager, Integrated Marketing plays a key role in advancing White & Case's global brand and business objectives through the development and execution of high-impact, multi-channel marketing initiatives. This role sits at the intersection of brand, digital, content, and recruitment marketing-ensuring consistency, strategic alignment, and measurable impact across all touchpoints. The ideal candidate is a collaborative, detail-oriented marketer with a strong understanding of brand storytelling, campaign management, and cross-functional coordination in a complex, global environment.

The Senior Manager, Integrated Marketing, is a member of the newly formed Integrated Marketing team that oversees brand strategy, digital marketing including website and social media, and client and talent marketing campaigns. The Integrated Marketing team partners closely with members of the Data & Analytics, Marketing Tech, Communications and Creative Services teams. Members of the immediate team are based in both the Firm's New York and London offices.

The role resides within the Global Marketing and Business Development function, an integrated team of more than 250 marketers based throughout the Firm's 46 offices across the globe. Marketing and BD consists of several key departments: Business Development, Marketing Technology, Creative Services, Global Events, and Communications. Together, we drive the Firm's strategic growth by delivering innovative marketing solutions, fostering client relationships, and enhancing the Firm's market presence. Our collective objectives are to support the Firm's business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. Through collaboration, creativity, and strategic insight, marketers at White & Case ensure that we reach and engage our target audiences effectively, elevating the Firm's reputation and contributing to its success.

Led by a new CMO, marketing at White & Case value team members who bring a broad range of experiences and expertise, from both within and outside the legal industry. The team's mission is to make White & Case one of the world's most admired brands.

Brand Activation & Sponsorships:

• Champion the activation of White & Case's new brand positioning by helping to lead the development and execution of compelling, high-impact brand campaigns that elevate market perception and support business growth.
• Project manage the end-to-end RFP and onboarding process for creative and strategic agency partners, ensuring alignment with brand objectives across deliverables such as visual identity, web design, and creative storytelling.
• Collaborate with the Paid Media Manager to drive day-to-day campaign optimization and strategic media planning, ensuring cross-channel integration and performance alignment.
• Partner with internal creative, content, and digital teams to maintain consistency, quality and innovation across all brand touchpoints.
• Evolve the Firm's sponsorship and partnership strategy to maximize brand equity, enhance client engagement, and align with broader firm initiatives.

Employer Brand / Recruitment Marketing:

• Help manage the development of global and local recruitment marketing programs for key markets focused on entry-level lawyers (students and recent graduates), lateral hires (associates and partners) and business services professionals.
• Optimize the candidate journey across digital, social, and experiential channels, ensuring a seamless and differentiated employer brand experience at every stage.
• Collaborate with the Content Strategy team to deliver high-impact recruitment content-including video, editorial, and social storytelling that amplifies the Firm's unique culture and value proposition.
• Stay ahead of industry trends, competitive activity, and best practices in employer branding to ensure White & Case remains an employer of choice in key markets.

Practice and Industry Group Marketing Support:

• Design and execute integrated, insight-driven marketing campaigns tailored to priority practices and industries, aimed at increasing client acquisition, retention, and market share.
• Collaborate with Business Development teams to develop targeted marketing strategies aligned with client needs, market dynamics, and firm growth priorities.
• Monitor and interpret performance data to optimize marketing tactics and report on key campaign KPIs, demonstrating marketing's contribution to commercial growth and brand outcomes.

Digital Marketing:

• Help oversee the strategic direction, content delivery, and performance optimization of the Firm's global website, ensuring an intuitive and impactful digital presence that reflects the Firm's brand and business priorities.
• Partner with the Creative Services team to continuously evolve the Firm's visual identity, ensuring brand consistency and modernity across all platforms and materials.
• Contribute to the development of integrated brand storytelling initiatives that authentically articulate the White & Case identity across digital and experiential channels.

Cross-Functional Collaboration:

• Serve as a strategic partner to the Communications, Business Development, Events and Creative teams, ensuring integrated planning and brand alignment across firmwide initiatives.
• Drive coordination within the Integrated Marketing team by connecting efforts across brand, social media, executive communications, recruitment marketing, paid media and sponsorships - ensuring unified messaging, strategic cohesion, and efficient execution across all channels and initiatives.
• Contribute to a culture of collaboration and excellence by bringing a marketing lens to cross-departmental projects and firm priorities.

• Bachelor's degree in marketing, communications, or a related field; Advanced degree (MA, MBA) a plus.
• 9+ years of experience in integrated marketing, brand management or professional services marketing-ideally within a global B2B or legal/consulting environment.
• Proven track record of managing multi-channel marketing campaigns with measurable business impact, including brand, digital, content, and recruitment marketing.
• Exceptional project management and organizational skills.
• Strong understanding of integrated marketing, digital branding, and content strategy to drive brand impact.
• Experience managing global brand initiatives and governance in a matrixed organization.
• Experience working with creative agencies, designers, and marketing teams to execute high-quality brand assets and campaigns.

• This role is based in our New York Office
• This role reports to the Director of Integrated Marketing

Our Internal Recruitment team are responsible for all end-to-end lateral recruitment process. All agencies must sign White & Case terms of business which are often specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and/or outside of our online application tracking system, will not be considered a formal introduction. Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the Americas Lateral Recruitment team.

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law. Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The firm may modify and amend this job description at any time in its sole discretion. Nothing herein creates a contract of employment or modifies the at-will nature of employmen