Senior Omnichannel Marketing Manager, Oncology

Myriad Genetics is seeking a Senior Manager, Omnichannel Marketing to lead the development, execution, and measurement of marketing campaigns that drive growth across Myriad's Oncology and Urology portfolio. You will be responsible for leading and driving results for a team of downstream marketing professionals. You will collaborate with numerous internal and external teams including but not limited to sales, operations, medical, enterprise marketing, and advertising agency partners. You will lead tactical execution across all channels, creating campaigns and deliverables (launch and execution) to reach target audiences which include surgeons, oncologists, urologists, genetic counselors, and patients. This person must understand the digital landscape and know how to build and execute a cohesive content strategy across all channels (digital, sales, conferences, events, PR,out-of-home). The ideal candidate will have worked in a sales-driven organization or in an advertising agency that supports a sales-driven organization.

Responsibilities

• Responsible for development and execution of omnichannel marketing plan, in line with marketing strategy and business objectives
• Oversees all digital (paid, organic, website) and manages relationships with external agency partners that develop and execute media
• Owns annual marketing content calendar
• Continuously optimizes investment to deliver sales, thought leadership, and media KPI targets and report progress against goals
• Partners closely with marketing managers to develop tactical content and optimize channels that deliver desired results
• Analyzes and reports on relevant business metrics and industry trends

Qualifications

• Bachelor's Degree or equivalent years of experience required
• 8+ years professional marketing experience with 5+ years of digital strategy and execution oversight
• 2+ years as a people leader
• Experience working in oncology/urology, genetic testing, or medical device industry preferred.
• Experience using content syndication and maintenance platforms
• Strong analytical background to support a test and learn approach while continually evolving and optimizing campaigns for business value
• Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment
• Clear and concise communication skills with high initiative and ability to think outside the box
• Ability to collaborate and communicate cross-functionally
• Ability to manage multiple projects with varying priority at one time
• Ability to prioritize and manage workload across a team of omnichannel marketers
• Up to 20-25% travel required

Physical Requirements

Lifting Requirements - light work or exerting up to 20 pounds of force frequently. Physical Requirements - stationary positioning, moving, operating, ascending/descending, communicating, and observing. Use of equipment and tools necessary to perform essential job functions.

EEO

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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