Marketing Specialist, Paid Media

Job Summary:

The Marketing Specialist, Paid Media supports paid media campaigns and optimizations. This role requires both a strategic and tactical skillset. The strategic aspects include assisting in partner management, bidding strategies, cross-channel optimization, and analytics. The tactical aspects include assisting in developing and implementing campaigns, optimizing current campaigns, and helping to build a funnel of demand. This role supports the Therapeutics portfolio of brands and reports to the Director of Media and Brand Engagement.

Reporting to: Director, Media & Brand Engagement
Location: Johnson City, TN (4 days/week onsite) or Nashville, TN (hybrid)

Responsibilities/Essential Duties:

• Manage all aspects of creative delivery for digital paid media, including writing creative briefs, presenting briefs to creative team, collaborating with team to resolve questions, ensuring final deliverables meet needs, trafficking deliverables to media agency, and ensuring deliverables are correctly implemented by agency.
• Monitor, review, and make optimization recommendations for all paid marketing channels.
• Work with Consumer Engagement team and influencer marketing agency to strategically contract allowlisted influencer creative. Serve as bridge between influencer marketing agency and paid media agency.
• Analyze data from diverse sources, including ad platform and internal sales data, and make active recommendations that align with overall brand strategies.
• Assist development of paid media testing plan to optimize campaigns. Assist in implementation of tests. Based on findings, continually optimize paid media campaigns.
• Understand and utilize reports to make optimization recommendations. Provide feedback and collect feedback from marketing team for improvement of reports.
• Monitor industry and consumer trends to identify gaps and opportunities.
• Develop an understanding of industry benchmarks, internal benchmarks, and campaign performance.
• Understand strategies for Therapeutics brands and help deliver results through performance marketing.

Basic Qualifications:

• Bachelor's degree & 2+ years' directly related experience.

Preferred Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 2-4 years' experience.
• Experience with digital advertising including Google Ads and Meta Ads.
• Understanding of online marketing metrics.
• Proficiency in Microsoft Excel.
• Basic Photoshop and Premiere Pro knowledge.
• Excellent written and verbal communication skills.
• Time-management and prioritizing skills, and experience delivering to strict deadlines.
• Project management experience.
• Self-motivated, action oriented, and analytical.
• Able to manage multiple projects in a fast-paced environment.
• Ability to work collaboratively and to move projects forward effectively and efficiently.

Company Summary:

Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. With a differentiated portfolio of products spanning 60 countries, Revance meets the evolving needs of patients and consumers worldwide through continued innovation and commercialization of new products and treatments.

What Revance invests in you:

• Competitive Compensation including base salary and annual performance bonus.
• Paid time off, holidays, and floating holidays that can be used for whatever you choose.
• Generous healthcare benefits, Employer HSA match, 401k match, wellness discounts and much more.

This section of the job description is required by the American with Disability Act (ADA). The ADA requires that job descriptions reflect the physical and mental demands required to effectively perform the essential duties of the job. The ADA prohibits employers from discriminating against a "qualified individual with a disability" in all aspects of the employment relationship. A "qualified individual with a disability" is "an individual who meets the education, experience, skill, and other job-related requirements of a position held or desired, and who, with reasonable accommodation, can perform the essential functions of a specified job."

Revance is an Equal Opportunity employer. All qualified applicants will receive consideration for employment based on merit, without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.