Sr. Product Marketing Manager

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.

About the Role

We're looking for a data-driven, commercially-minded Senior Product Marketing Manager (PMM) to own the Small Business segment for our North America Mobility business at WEX. You'll be the driving force behind how we position our SMB solutions, drive adoption and acquisition, and enable sales to succeed in a complex, evolving buyer landscape.

This role is ideal for a PMM who thrives on insight, clarity, and hustle-someone who can distill complex market signals into clear GTM strategies, has a bias for measurable outcomes, and knows how to equip sales and marketing teams to win.

This is not a generalist role. We're seeking a product marketer, not a brand marketer or a general business operator. You'll be at the center of how we grow our SMB business, partnering closely with Sales, Product, and Revenue Marketing to ensure our GTM is as sharp as our strategy.

How You'll Make an Impact

Own positioning, messaging, and GTM strategy

• Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision-makers

• Shape the GTM strategy for our Small Business product line, ensuring it's insight-driven and segment-specific

• Use customer, market, and competitor research to refine our message and drive differentiation

Drive launches and adoption

• Lead cross-functional product launches, coordinating with Sales, Product, and Marketing

• Own SMB roadmap communications to ensure every update drives awareness, interest, and adoption

• Translate product features into real-world benefits that resonate with small business customers

Enable sales teams to win

• Build and maintain battlecards, pitch decks, objection handlers, and persona-based playbooks

• Deliver training, updates, and competitive insights that empower inside sales and account teams

• Help optimize segmentation, targeting, and outreach strategies with Sales and Marketing

Fuel customer and market insight

• Lead primary and secondary market research initiatives, including talking to customers, interviewing lost deals, and partner analytics

• Track competitor activity and trends to identify opportunities and threats

• Analyze performance metrics (win rate, retention, funnel velocity, campaign effectiveness) to drive next-step recommendations

Who You Are

• A strategic yet scrappy product marketer with a bias toward action, insight, and results

• Comfortable owning an entire segment including messaging, GTM, enablement, and performance

• An exceptional communicator who can influence cross-functional partners and clarify complexity

• Customer-obsessed-you lead with insight and empathy, always seeking to solve real problems

• Highly collaborative but not consensus-driven

Experience You'll Bring

• 7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses

• Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products

• Strong analytical and research skills used to validate assumptions, surface insights, and measure what matters

• Exceptional writing, storytelling, and presentation skills

• Experience in small business preferred

• Bachelor's degree in marketing, business, communications, or related field

Why This Role Matters

WEX's SMB segment is a massive growth lever and a fiercely competitive one. We need someone who can not only market the product but build the engine that helps us scale. You'll help define how WEX shows up to small business buyers, what makes us stand out, and why we win.