New 
Marketing Communications Specialist - Minneapolis, MN
 Fredrikson & Byron | |
life insurance, parental leave, 401(k), retirement plan
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 United States, Minnesota, Minneapolis | |
| 200 South 6th Street (Show on map) | |
 Aug 23, 2025 | |
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Who We Are:
Fredrikson is the premier Midwest-based law firm working collaboratively to help businesses achieve their goals regionally, nationally, and globally. Overview: We are seeking a Marketing Communications Specialist to join our Marketing & Business Development team in our Minneapolis office. This role supports the firm's expanding digital communications initiatives and plays a key part in developing and promoting strategic content that enhances Fredrikson's market position. Working closely with colleagues across the communications, digital, and design teams, the Specialist will help coordinate publicity efforts, manage social media content, monitor engagement metrics, and support various communications projects tied to firm priorities such as Elevate Fredrikson, growth, and brand visibility. This hybrid role offers the opportunity to gain experience across a variety of communications functions and develop the skills necessary for future advancement within the team. Key Responsibilities Include: * Develop and refine strategic promotional content across print and digital platforms to support brand visibility and marketing goals. * Support firm publicity efforts, including scheduling media interviews, coordinating award nominations, tracking opportunities and outcomes, and conducting media research. * Assist with firm social media strategy, content creation, and activity monitoring, including alerts for sensitive or negative mentions. * Track, analyze, and report on digital engagement metrics from websites, social media, online profiles, email marketing, and media monitoring to inform recommendations. Our Ideal Candidates Will Have: * Bachelor's degree in communications, marketing, journalism, or related field. * 5+ years of experience in marketing, communications, public relations, or a similar role. * Demonstrated ability to draft and edit promotional materials such as website content, press releases, email campaigns, social media posts, blog articles, and legal updates. * Foundational understanding of social media, analytics, search engine optimization, and online B2B marketing. * Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). * Experience with website content management systems (CMS), Google Analytics, SEO tools, and generative AI. * Familiarity with social media platforms such as LinkedIn and YouTube, and email marketing tools such as Vuture. * Ability to work a hybrid schedule with flexibility to meet urgent deadlines. Preferred Qualifications: * Experience in a professional services or corporate environment. * Strong writing (AP Style), proofreading, and organizational skills. * Ability to manage multiple projects with high attention to detail and adapt to changing priorities. * Strong technology aptitude and awareness of current digital marketing best practices. * Experience with CRM systems such as InterAction, and media monitoring tools such as Meltwater. * Active engagement with industry resources such as the Legal Marketing Association (LMA), PRSA, or IABC. * Self-motivated, with strong time and project management skills, sound judgment, and a desire to learn and grow. Benefits:
Our comprehensive benefits options include medical, dental, vision, basic and supplemental life insurance, short- and long-term disability, employee resource benefits (inclusive of counseling, coaching, and caregiving guidance), paid parental leave, parenting classes, pre-tax parking and transportation options, and more. Our retirement plan includes financial planning, Social Security/Medicare planning, 401k/Roth investment options, and a firm-paid profit-sharing contribution. Benefits are subject to eligibility requirements and other terms and conditions. The salary range for this position varies by geographical market. In Minneapolis, the estimated starting annual pay range is $70,000 - $80,000/year. Compensation will be based on the candidate's experience, skills, education, professional background, overall qualifications, and geographic market location. Applying for This Position: Applications will only be accepted online at https://www.fredlaw.com/careers-meet-us. Applicants will be asked to submit a cover letter and resume. For assistance with the application process or accommodations, please contact recruiting@fredlaw.com. About Fredrikson: Diversity and inclusion are core values of Fredrikson & Byron. To best serve our clients, we provide innovative solutions to legal needs by cultivating a diverse workforce. With a reputation as the firm "where law and business meet," our attorneys and staff bring business acumen and entrepreneurial thinking to operate as business advisors, strategic partners, and legal counselors to our clients. The firm's 400+ attorneys serve clients through our ten locations around the world: Minneapolis, Saint Paul, and Mankato, MN; Bismarck and Fargo, ND; Ames and Des Moines, IA; Madison, WI; Saltillo, Mexico; and Shanghai, China. Visit www.fredlaw.com for more information. Fredrikson is an equal employment opportunity employer. All qualified applicants are encouraged to apply. Fredrikson does not discriminate in its recruiting, hiring, or employment practices on the basis of race, color, religion, creed, age, sex, pregnancy, childbirth, or related medical conditions, national origin, ancestry, marital status, familial status, disability, sexual orientation, gender identity or expression, military or veteran status, genetic information, status with regard to public assistance, or any other characteristic protected by applicable local, state, and/or federal laws. | |