Senior Social Media Strategist

As a member of Brand Equity & Activation team, the Sr Social Media Strategist will develop & lead social media strategy across all GTI cannabis portfolio brands and the RISE dispensary brand. They will work in concert with the individual brand teams to develop growth, engagement, channel and content strategies. They will work collaboratively with the brand teams, internal social content creators, external content creators, and compliance.

We're seeking a creative strategist who can navigate the complex cannabis regulatory environment and the challenges with social media company terms of service. You have a deep understanding of creative social strategies that resonate on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also well-versed in cannabis culture.

• Design and implement comprehensive social media strategies aligned with brand goals, target audiences, and industry trends.

• Identify key performance indicators (KPIs) and set measurable objectives for social media campaigns.

• Collaborate with brand and content teams to plan, develop, and approve content calendars.

• Continually improve social media performance through constant testing, interrogation, and creative approaches.

• Monitor performance metrics and adjust strategies to maximize engagement, reach, and conversion.

• Foster authentic relationships with followers, influencers, and industry partners.

• Develop comprehensive influencer strategies

• Analyze social media data to track trends, insights, and campaign performance.

• Stay updated on legal regulations, advertising restrictions, and industry trends specific to cannabis marketing.

• Develop unique strategies to work around existing social media platform restrictions.

• Develop briefs for brand social content with brand teams.

• Develop mutually exclusive social styles across GTI brands in concert with brand teams.

• Develop a POV on channels and appropriate mix for all brands.

• 4+ years of experience in developing and leading successful social media strategies, preferably in lifestyle or cannabis industries

• Deep understanding of social media platforms, algorithms, restrictions, and advertising tools.

• Strong analytical skills with experience using social media analytics tools.

• Exceptional communication, leadership, and team collaboration skills.

• Creative thinker with the ability to craft compelling narratives and campaigns.

• Knowledge of applicable legal and regulatory considerations for cannabis marketing.

• Must passany and allrequired background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved by state badging agency to work in cannabis industry