Digital and Social Media Manager

Avantor is seeking a strategic and creative Digital and Social Media Manager to lead the development and execution of dynamic, data-driven social and digital campaigns that amplify our brand presence and engage key audiences.

Reporting to the Director of Enterprise Brand and Channels and part of the Global Communications and Brand organization, this role is responsible for managing the company's corporate digital and social ecosystem-including corporate website and social media platforms-through compelling storytelling, integrated content strategies, and analytics-driven optimization.

The ideal candidate is a hands-on digital strategist with a strong mix of creativity, executional rigor, and the ability to collaborate across teams to elevate Avantor's brand, products, and thought leadership on a global scale.

This role is onsite / hybrid at our Radnor, PA office (2 - 3x per week in office).

What we're looking for

• Education: Bachelor's degree in Marketing, Journalism, Digital Marketing, Communications, or similar discipline (required)

• Experience: 10+ years of experience in communications / social media / digital role with extensive experience in developing and executing multi-platform paid, owned, and shared social media programs

• Life Sciences / Technology industry experience (either public relations agency or in-house) preferred.

• Experience with managing social media marketing campaigns, including X (Twitter)/LinkedIn community management, Meta and YouTube

• Experience in developing integrated digital content across platforms.

• Proficiency in understanding website traffic metrics and Google Analytics with ability to identify trends and optimize strategies

• Proven verbal communication skills aimed at executives and a variety of audiences.

• Strong knowledge of social media platforms, trends, and tools (e.g., Facebook Ads, Instagram Insights, You Tube, LinkedIn, Sprout, Canva, etc.)

• Experience in social strategy planning and execution, including paid social media campaigns

• Proven track record of building and growing engaged online communities

• Excellent writing, editing, and communication skills with a keen eye for detail

• The ideal candidate is a seasoned strategist, storyteller, campaign planner, and social media enthusiast who thrives on understanding and connecting brands to their customers through both organic and paid social channels

• This is a hands-on role, deeply involved in strategy and execution

• Mastery of basic and advanced social media tools and platforms, including but not limited to: LinkedIn, Instagram, Facebook, YouTube, Sprout, Hootsuite, etc.

• Excellent verbal and written communication skills

• Ability to prioritize projects to meet deadlines in a very high volume, fast-paced environment

• Ability to shift priorities in response to changing strategy

• Advanced knowledge of SEO/SEM

• Excellent planning and project management skills with a strong attention to detail

• Creative thinker, who can apply out of the box thinking to problem-solving and big picture concepts.

• Ability to work independently and be self-motivated

• Ability to communicate with managers on a regular basis regarding content schedule and production, social strategy + analytics, trends, and audience growth both orally and in writing as require

• Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others

• Organized and proactive

How you will thrive and create an impact

• This role will be pivotal in recommending and executing comprehensive social media and digital strategies that amplify our brand voice, engage with customers and stakeholders and promote our brand, products and people through compelling digital content

• Manage development of digital and social media strategy and editorial content calendar across platforms, working closely with internal stakeholders to facilitate website updates and postings to feature and promote Avantor stories and thought leaders.

• Responsible for managing and implementing the Enterprise brand's digital strategy across social channels and website

• Ensure a steady stream of fresh and relevant content; solicit ideas regularly from cross-functional teams and external sources: communications landscape trend analysis, identification of new data sources and tools, etc.

• Build strong relationships with colleagues at all levels of the organization to support collaboration, work with freelance consultants and agencies, as necessary.

• Lead the creation and execution of a comprehensive social media plan across multiple platforms (LinkedIn, YouTube, Meta, etc. )

• Develop plan and implement tactics to expand digital and social presence.

• Collaborate with the Segment Communications and Strategic Marketing team to produce high-quality, engaging content that resonates with our target audience

• Create, curate and manage online content including graphics, photos, videos, and written content, tailored to each social media / digital platform

• Monitors social media accounts daily to ensure positive audience experience, proactively engage in content and respond/interact with followers

• Track and analyze social media metrics to measure the effectiveness of campaigns

• Track and analyze effectiveness of content on Avantor's website

• Use data to optimize strategies, identify trends, and improve future content and engagement tactics

• This role involves collaborating with multiple departments, analyzing metrics, and adapting campaigns to meet business objectives

• The ideal candidate combines creativity and analytical skills to deliver campaigns and ideas that drive measurable success while aligning with the Company's messaging and overall business goals

• Develop data-driven digital strategies tailored to multiple target audiences

• Stay up to date on digital trends and tools to ensure that strategies and plans remain innovative and competitive

• Generate content for key brand initiatives and in support of Avantor as an industry leader, aligning with brand voice and aesthetic

• Think creatively about ways to increase brand awareness, optimize engagement, and continually grow a targeted following on social media

• Create monthly analytics reports for the Senior Leadership Team for Avantor's corporate website and all social platforms

• Identify additional digital opportunities to increase awareness of our social channels and website

• Develop and implement a strategy for employees and industry partners and suppliers to conduct social "campaigns" to promote the association and our activities, across their personal channels

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.comand let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Know Your Rights poster.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.