Digital Marketing Manager

Requisition ID:894666
Store #:O00404 Marketing Consumer - W Hollywood
Position:Full-Time
Total Rewards:Benefits/Incentive Information

Oliver Peoples was founded in 1987 with the opening of its first boutique and subsequent launch of the original collection. From the beginning, Oliver Peoples had a passion for superior product, a distinctive culture rooted in California, and an obsession with service. These core values have remained at the foundation of the brand and endure today.

We strived to be the most prestigious and culturally distinctive eyewear company in the world. Committed to excellence in service; our stylists and opticians assist customers in selecting that perfect frame.

Oliver Peoples is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Digital Marketing Manager, Brand Storytelling & Campaign Development is responsible for developing and executing holistic digital marketing strategies that drive brand growth and support business objectives across multiple channels. Sitting within the Brand Marketing team, this role acts as a digital lead across functions-ensuring performance and storytelling are equally prioritized.

This role will lead seasonal storytelling development, manage the digital marketing calendar, and oversee execution across social media, CRM, and e-commerce. In close partnership with product, creative, and merchandising teams, you'll help translate product inspiration into integrated brand moments- elevating the Oliver Peoples narrative across all consumer touchpoints. This role also contributes to content creation strategy and vendor management, ensuring stories are executed with both refinement and impact.

MAJOR DUTIES AND RESPONSIBILITIES

• Lead and manage both organic and paid social campaigns across platforms, partnering with internal paid marketing teams to optimize performance and ensure creative excellence
• Collaborate with e-commerce and CRM teams to align on digital calendar, promotions, and customer segmentation strategies
• Act as digital liaison across social, paid, ecom, and CRM-ensuring cross-functional alignment on campaign planning and execution
• Lead the organic social media strategy and oversee content calendars
• Partner with PR, creative, and design teams to ensure messaging consistency and digital campaign integration
• Convert product and collection inspiration into compelling, consumer-facing narratives for use across digital platforms
• Manage creative brief development for digital-first content needs, ensuring clarity, timing, and alignment across teams
• Report on key campaign performance metrics; deliver insights and recommendations to optimize future strategies
• Stay informed on industry trends, social media platform updates, and digital best practices

• Collaborate closely with cross-functional partners to ensure synergy between brand storytelling and marketing initiatives

• Guide community management strategy and ensure coordination with global counterparts
• Manage the social footprint of the North America retail boutiques, ensuring brand consistency and timely content across channels
• Support event-based digital activations (e.g., product launches, seasonal campaigns) in partnership with PR and brand teams
• Additional duties and responsibilities as needed

BASIC QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or related field

• 5+ years of experience in digital marketing, with a focus on social media and cross-functional campaign management
• Strong conceptual skills with an eye for elevated brand storytelling
• Comfortable leading timelines, calendars, and cross-functional coordination

• Strong understanding of digital performance metrics and reporting tools
• Excellent project management, collaboration, and communication skills
• Ability to work in a fast-paced, creative environment with shifting priorities
• Strong attention to detail and ability to work autonomously
• Proficient in Microsoft Office Suite and familiar with platforms like Meta Ads Manager, Google Analytics, or similar tools
• Familiarity with content creation tools, photography, and/or creative direction skills is a plus

Pay Range: 100,894.87-152,748.75

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.