Demand Generation Manager - Marketing Solutions

Where Data Does More. Join the Snowflake team.

The worlds of marketing and advertising are being fundamentally reshaped. The explosion of generative AI, and the mandate for privacy-first personalization have created a tectonic shift. At the epicenter of this transformation is Snowflake.

We are seeking a demand generation manager to seize this opportunity. This isn't about running campaigns for another SaaS product; it's about owning the demand engine for the two solutions defining the future: the Snowflake AI Data Cloud for Marketing and Snowflake Data Clean Rooms. You will be the architect of the campaigns for a solution set reshaping the ecosystem. For the candidate, this is a chance to operate at a massive scale, and put your name on a high-growth business.

You'll own campaigns including virtual events, reports, webinars, demos, and email, optimizing through testing and analysis. You excel at cross-functional collaboration with product marketing, content teams, and the Snowflake partner ecosystem. The ideal candidate is creative, collaborative, detail-oriented, data-driven, familiar with AI tools, and passionate about driving business growth.

This role will own demand generation for our AI Data Cloud for Marketing solution, so experience in the martech/adtech space is a plus!

As a Demand Generation Manager at Snowflake you will:

Program Management: Oversee planning, execution and optimization of an horizontal solution applying across industries. Work closely with a cross-functional team to deliver impactful marketing programs.

Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and nurturing strategy for our marketing analytics audience. Work with industry marketing leads to support and scale sub-industries including targeted messages and content.

Ecosystem: Work with industry leading publications to increase inbound lead flow. Responsible for understanding key industry trends, top publications, industry specific Snowflake solutions, and key partners.

Reporting: Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities. Monitor and optimize paid programs to ensure best return on investments.

Implement Testing Methodologies: To enhance the demand creation process, including response and conversion rates. Share best practices with the greater demand generation team.

• Minimum 5 years of experience developing & executing integrated marketing campaigns.

• Experience program-managing virtual events and webinars.

• Experience growing a database organically.

• Experience working with third-party publications and budget management.

• Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.

• Excellent written communication skills: you will be developing direct response copy for email, social and landing pages.

• Strong cross-functional leader: you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities

• The ability to learn new technologies, products and systems quickly.

• Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.

• Experience with and understanding of traditional, digital and emerging channels to create demand.

• Familiarity with leveraging AI tools to drive efficiency

• Knowledge of the Martech/Adtech ecosystem is a plus!

We love seeing our teams together. Plan to collaborate in the Menlo Park office with our team 3 days a week.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $123,000 - $165,900.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.