Digital Broadcast Strategy Senior Specialist

San Mateo, CA (hybrid)

From ideation to execution, this position will be responsible for supporting the creation of high-impact broadcasts tailored for gaming audiences and media as part of Sony Interactive Entertainment's Global Communication team. The role will also be tasked with creating entertaining, informative video content for SIE's YouTube, Twitch, Instagram, social media channels, and emerging digital channels, aligning to the needs of gamers and SIE's communication needs around the world.

This role will collaborate with a wide range of internal and external stakeholders to create a variety of videogame and entertainment-related programming. Also critical to this role will be measuring results and integrating key learnings and insights into future content plans, adapting to the expectations of audiences and the needs of the business. This role will also serve as content creation support for other SIE digital communication channels, particularly in video-centric formats.

Candidates should have strong project management and production skills, and feel comfortable with Adobe Creative Suite workflows-though you won't have to be an expert-to give informed instructions to video editors, graphic designers, and other creative resources.

What You'll Do

- Drive planning and execution for livestreams, VOD segments, social video content, and written assets like PlayStation Blog posts and scripts.
- Curate, pitch, and develop new show ideas, video segments, and creative formats tailored for gaming audiences.
- Manage the flow of content production-including timelines, stakeholder input, localization, approvals, and QA-from concept to publish.
- Collaborate with third-party partners and internal teams to align content with business priorities.
- Provide creative briefs and give informed direction to editors, designers, and agency contributors.
- Analyze content performance and audience feedback, integrating learnings into future planning.
- Support other digital content initiatives as needed, including editorial, social, and audio.
- Step in as a team player across social and communications roles when support is needed.

What We're Looking For

- 5+ years in content creation, video production, or gaming media-preferably with exposure to communications or marketing teams.
- Experience managing multi-stakeholder projects end-to-end.
- A strong grasp of gaming culture and trends, especially PlayStation's ecosystem.
- Confident communicator and collaborator with a talent for balancing creativity and structure.
- Comfortable working in tools like Photoshop, Premiere, or related Adobe Suite apps (expert-level not required).
- Ability to give and receive creative feedback, adapt ideas to business needs, and stay flexible as scope evolves.
- Familiarity with localization workflows, subtitles/SRTs, and adapting content for global markets.
- Proactive mindset with a bias for action, curiosity, and an eagerness to learn and improve.
- Bonus: Experience in broadcast, podcasting, social video, writing, or live events.

What Makes Someone Thrive in This Role

- Brings positivity, flexibility, and strong team energy to everything you do.
- Is comfortable letting go of ideas when needed and enjoys solving creatively within constraints.
- Flags roadblocks early and doesn't "suffer in silence."
- Thrives in collaborative environments and knows how to balance vision with reality.
- Has a strong instinct for audience-first storytelling in a fast-moving media landscape.

*online portfolio and/or work samples will be required with every application