Associate eMarketing (Social Media) Manager - Pottery Barn

About the Team

The Pottery Barn Content Team is an innovative, creative, and dynamic team working in a fast-paced, collaborative environment to showcase our brand across social channels and through unique partnership programs. We strive for data-driven results that provide an exceptional digital experience for shopping our products.

About the Role

The Associate eMarketing Manager will support the Director of Content in developing, evaluating and executing social marketing plans for Pottery Barn. An individual in this role will participate in the creation and execution of the creative vision for social channels and ensure that social marketing initiatives are in line with the Pottery Barn brand image and merchandise strategy.This individual will own and execute the design, communication, and logistics of long-term design projects as well as build and maintain relationships with external talent and agencies. This role is also responsible for building and maintaining efficient trackers for social performance analytics. The ideal candidate should be an expert on and passionate about current and emerging social trends and should possess a keen eye for interior design.

Responsibilities

• Participating in the planning, development and execution ofsocial marketing programs and campaigns.

• Managing long-term design projects of varying scale for talent of all types, including planning, designing spaces, supply chain logistics, and production efforts.

• Communicating with high profile agents and talent partners.

• Contributing to the creative vision for all social channels.

• Identifying and evaluating new social opportunities and optimizing existing ones.

• Analyzing the competitive marketplace and reporting on best practices.

• Compiling and updating social channel performance analytics trackers and reports.

• Creating and iterating on reporting of analytics for influencer initiatives and campaigns as well as content team performance.

• Recognizing trends and patterns and adapting marketing strategy accordingly.

Requirements

• 3-5 years of professional social media, content and/or brand marketing experience

• Project management experience with the ability to manage multiple projects simultaneously

• Undergraduate degree required; concentration in Marketing, Advertising, Public Relations or related communications fields preferred

• Editorial experience in branded content or copywriting

• Actively involved in social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships

• Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum

• Strong interpersonal skills, with the ability to establish effective relationships with all levels within the company

• Effective time and project management skills, with the ability to organize and prioritize efficiently

• Ability to adapt and respond with a sense of urgency in a fast-paced and evolving environment

• Highly creative and self-motivated with strong conceptual and decision-making skills

• Proficient in Microsoft Excel and Powerpoint, as well as experience using social media tools such as Bazaarvoice or Meta Business Suite for scheduling content and reporting performance

• This role requires being onsite in the San Francisco office Monday through Thursday with Friday as optional in the office.