Senior Marketing Specialist

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.

Just as our employees are committed to helping our customers manage their finances, we're committed to our employees. After all, they make it happen for our customers every day.

To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.

The Senior Marketing Specialist will be responsible for executing marketing campaigns and monitoring marketing programs across a variety of channels. Reporting to the Marketing Manager, the Senior Marketing Specialist will play a critical role in helping to develop and implement the overall marketing strategy.

Essential Duties:

-Lead projects and develop marketing campaigns, brand collateral, and long-term strategies

-Work closely with Marketing Manager to support the organization's growth by developing content marketing and demand generation strategies that drive awareness and engagement

-Develop outreach, and/or marketing strategies that aim to attract and retain customers/clients

-Meet and understand the messaging needs of internal stakeholders

-Write and organize content for marketing collateral (e.g., brochures, newsletters, web sites, posters)

-Ensure suitability and optimization of copy for all messaging mediums, focusing on consistency in style and tone, relevancy for target groups and alignment within the brand and messaging

-Work closely with the digital marketing specialist in identifying and maximizing digital messaging opportunities and enhancements

-Assist in developing marketing material to achieve target goals

-Act as back-up for the Marketing Manager in the areas needed; Complete other projects assigned by the Marketing Manager

-Maintain proficient knowledge of and demonstrate ongoing compliance with all laws and regulations applicable to this position, ensure ongoing adherence to pertinent policies, procedures, and internal controls, and meet all job-specific training requirements in a timely fashion.

Experience: 5-8 years of experience in marketing or a related role.

Education: Bachelor's degree in Marketing, Communications, or a related field.

Skills:

-Strong project management and organizational skills with the ability to manage multiple priorities.

-Excellent verbal and written communication skills.

-Analytical mindset with the ability to interpret data and provide actionable insights.

-Team-oriented with a collaborative spirit and proactive approach to problem-solving.

-Familiarity with marketing tools and platforms (e.g., CRM systems, email marketing platforms, analytics tools) is a plus.

-Strategic thinker with an entrepreneurial mindset.

-Results-oriented and comfortable operating in a fast-paced, dynamic environment.

-Strong interpersonal and communication skills to engage stakeholders at all levels.

-All applicants must be 18 years of age or older.

Compensation: Commensurate with experience plus potential for annual merit increase. In addition to your competitive salary, you will be rewarded benefits including: 11 paid holidays, paid vacation, Medical, Vision & Dental insurance, 401K with generous match, Pension, Tuition Reimbursement, Banking discounts and the list goes on!

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be required to stand, walk or sit. Use hands and fingers, handle or feel, reach with hands or arms, and speak and hear. The employee may occasionally be required to lift and or move up to 25 pounds. Specific vision abilities required by this job include close vision, and the ability to focus.

The Company is an Affirmative Action, Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship status, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state or local law.

The Company will make reasonable accommodations for qualified individuals with a disability. If you have a physical or mental impairment and would like to request an accommodation with respect to the application process, please contact the Human Resources Department.