Strategic Sales Manager

Standex
United States, Wisconsin, Belleville
215 Federal Avenue (Show on map)
Jun 04, 2025
Standex International is a global industrial growth company operating through our market-leading brands in electronics, cutting-edge forming technologies, engraving, and scientific refrigeration. We work with our customers to advance progress through innovation. From inventing and producing parts for next-generation space vehicles to evolving vaccine refrigeration, designing functional textures for everyday products, improving renewable energy technology, and much more, we are focused on making what's next possible. The Strategic Sales Manager role is focused on driving long-term revenue growth and market expansion for Federal Industries products across the United States through data-driven strategic planning and execution. This position combines deep market analysis, competitive intelligence, and strategic account management to develop and implement comprehensive sales strategies that maximize market penetration and customer lifetime value. The role requires building and executing go-to-market strategies for a targeted market segment while optimizing performance across existing channels through strategic partnership development and advanced sales methodologies What You'll Do Strategic Planning & Market Analysis Develop comprehensive market penetration strategies by analyzing competitive landscapes, identifying high-value market segments, and creating data-driven sales forecasts and territory optimization plans Channel Strategy Development Design and implement multi-channel sales strategies, optimizing the independent sales representative network through strategic goal-setting, performance analytics, and targeted capability development programs Strategic Account Management Lead strategic initiatives with key national accounts, buying groups, and enterprise clients by developing customized value propositions, negotiating enterprise-level agreements, and managing complex sales cycles Competitive Intelligence & Positioning Conduct in-depth competitive analysis to identify market opportunities, develop differentiated positioning strategies, and create competitive response frameworks that enhance Federal's market position Sales Strategy Execution Collaborate with cross-functional teams to align product development, marketing campaigns, and customer experience initiatives with strategic sales objectives and market demands Partnership Development Build and manage strategic partnerships with key industry stakeholders, including equipment dealers, consultants, and buying groups, to expand market reach and accelerate growth Revenue Optimization Implement advanced sales methodologies, pricing strategies, and deal structuring approaches to maximize profitable revenue growth and improve sales cycle efficiency Market Expansion Identify and evaluate new market opportunities, adjacent market segments, and geographic expansion possibilities while developing go-to-market strategies for new product launches Performance Analytics Establish KPIs and analytics frameworks to measure strategic initiative effectiveness, track market share growth, and optimize resource allocation across territories and segments Sales Enablement Design and deliver strategic sales training programs, competitive intelligence briefings, and advanced sales tools to enhance representative capabilities and market effectiveness General Perform duties as assigned by the Director of Sales & Marketing What You'll Bring Bachelor's degree in Business, Marketing, Engineering, or related field Minimum 7-10 years of strategic sales or business development experience with demonstrated success in complex B2B environments Proven track record in developing and executing market expansion strategies and managing strategic accounts Extensive travel required (50-60%) with ability to work effectively in remote and travel-intensive environments Demonstrated expertise in channel management, partner development, and multi-stakeholder sales processes Advanced proficiency in CRM systems, sales analytics tools, and business intelligence platforms Exceptional communication and presentation skills with the ability to influence C-level executives and key stakeholders What We Value Strong analytical and strategic thinking capabilities with experience in market research, competitive analysis, and business case development Experience with commercial foodservice equipment, industrial markets, or related B2B industries strongly preferred Strategic mindset with strong execution capabilities and proven ability to manage complex, long-term initiatives Location flexibility with proximity to major transportation hubs preferred Equal Opportunity Employer. We consider candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.