Senior Analyst Loyalty Analytics

Position Summary:
The Senior Analyst, Loyalty Analytics role is a key member of the TrueBlue Analytics team responsible for managing loyalty program reporting, loyalty personalization strategy, cross functional data literacy, and ad hoc analysis in support of strategic initiatives. Working with a diversity of data sets across the company, this role will monitor key metrics and be responsible for creating necessary dashboards to both improve data literacy throughout the Loyalty team and accelerate the discovery of opportunities for increased customer value. A candidate for this role will be one with strong analytical acumen that is eager to identify customer segments which may currently be underserved and identify ways to drive additional engagement by way of continuous testing and implementation of our loyalty personalization ecosystem.

Through strong collaboration with business partners, data science, engineering, and marketing teams, the Loyalty Analytics team supports the broader Loyalty organization by providing reporting and strategic direction to ensure the team is identifying trends in the data and capitalizing on new opportunities for growth.

Essential Responsibilities:
* Use SQL to retrieve core reporting metrics around program health and engagement
* Create Tableau dashboards, in addition to other visuals, to convey key program stats
* Identify the most important metrics to monitor and report out regularly on those data points
* Help shape Loyalty program strategy by providing updates on shifting member behavior
* Report out to Senior Leaders and other commercial partners on health and trends of the TrueBlue program
* Identify and analyze industry trends and produce reporting on competitor metrics and trends
* Evaluates and recommends new ways to create customer loyalty
* Carry out quantitative and qualitative analysis and customer research to help support the business cases for new product initiatives
* Maintain product benchmarking and carry out market research against competitive set including airlines, hotels, major credit card issuers, and the fintech space
* Partner cross-functionally with Revenue Accounting, IT, Marketing, and the Loyalty Program team to bring business cases through socialization with senior leadership
* Other duties as assigned

Minimum Experience and Qualifications:
* Bachelor's Degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
* Three (3) years of airline, loyalty, management consulting, or finance experience
* High emotional intelligence with an ability to work with cross-functional stakeholders
* Strong analytical and problem-solving skills, with experience structuring complex financial analyses and explaining complex concepts
* Strong business acumen grounded in an understanding of loyalty economics, airline economics, and banking economics
* Strong proficiency in using Microsoft Office, especially Excel and PowerPoint
* Ability to meet tight deadlines and handle multiple projects simultaneously
* Ability to manage multiple competing priorities in a fast-paced environment
* Deep understanding and passion for the loyalty and co-brand space
* Creating and analyzing marketing metrics (tactics, budgets, Return on Investment (ROI))
* Strong interpersonal skills, amicable and professional demeanor
* Available for occasional overnight travel (10%)
* Must be in possession of valid travel documents with the ability to travel in and out of the United States
* Must pass a pre-employment drug test
* Must be legally eligible to work in the country in which the position is located
* Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:
* Three (3) years of loyalty, personalization, partnerships, credit card co-brand, management consulting, finance, or digital engagement experience
* Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training
* Knowledge of airline or travel industry trends and technology
* Experience with Snowflake, Tableau, Fullstory, Databricks, DBT, Sabre, and Airtable

Crewmember Expectations:
* Regular attendance and punctuality
* Potential need to work flexible hours and be available to respond on short notice
* Able to maintain a professional appearance
* When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
* Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
* Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
* Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
* Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
* Uphold JetBlue's safety performance metric goals and understand how they relate to their duties and responsibilities
* The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:
* Computer and other office equipment

Work Environment:
* Traditional office environment

Physical Effort:
* Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation:
* The base pay range for this position is between $66,000.00 and $103,100.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more