Sr Manager Customer Data Strategy & Analytics
The Senior Manager, Customer Data Strategy/Analytics is responsible for shaping the strategic vision and direction of customer data analytics. This position is pivotal in harnessing data-driven insights to support the bank's growth initiatives, including customer acquisition, cross-selling, and retention. The Senior Manager of Analytics leads a team of data specialists and collaborates closely with senior leadership to formulate a visionary approach to data analytics. Key leadership responsibilities include guiding the team, fostering innovation, and aligning analytics strategies with organizational objectives to drive impactful results.
Position Responsibilities:
Vision and Strategy
- Shape and communicate the overarching vision for advanced marketing analytics
within the organization. - Develop and lead the strategic direction for our analytics initiatives, aligning
them with the bank's growth objectives. - Collaborate with Lines of Business to define and prioritize strategic initiatives
related to customer acquisition, cross-selling, and retention. - Cultivate strategic partnerships with third-party data and analytics providers to
enhance our capabilities and innovation.
Leadership and Oversight
- Provide visionary leadership to a team of Data Scientists, Data Analysts, and data
specialists, guiding them in addressing complex business challenges. - Oversee data analytics and insight generation initiatives, providing strategic
direction to optimize team productivity. - Identify opportunities for segmentation and personalization based on statistical modeling, guiding the team in implementing these strategies.
- Foster a culture of innovation, automation, and continuous improvement.
Stakeholder Engagement
- Build and maintain strong relationships with key stakeholders, including senior
leadership and technology teams. - Communicate the vision and strategy effectively through high-quality
presentations and thought leadership. - Collaborate with external partners and vendors to explore new opportunities and stay at
the forefront of industry trends.
Strategic Impact
- Drive strategic thinking and innovation in data analytics, positioning the
organization as a leader in the industry. - Ensure that CLV models and data-driven insights directly inform decision-making
processes, particularly in areas such as acquisition campaigns, cross-selling, and product
recommendations. - Influence risk management processes by collaborating closely with the Model
Risk Management (MRM) team to validate and enhance models.
Position Qualifications:
- Bachelor's Degree from an accredited university in Business, Data, IT, Analytics,
Marketing, Project Management, Economics, or a related discipline. Preferred Master Degree MBA, Statistics, Analytics, Economics, Finance, or a related
discipline is highly desirable - 8 years of professional experience required for this role, with significant emphasis on leadership
- 5 years of experience with a proven track record of managing analytics projects from conception through delivery, showcasing the ability to drive strategic vision
- 5 years of experience in using data analytics tools and programming languages such as SQL, Python, R, and Tableau
- 1 year of experience in banking, finance, fintech, or another related field preferred
About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.
Upon offer, Comerica conducts a comprehensive background and fingerprint check. Your fingerprints will be used to check the criminal history records of the FBI and may be subscribed in the FBI's Record of Arrest and Prosecution Background ("RAP Back") service, which provides ongoing notification to the Company of any updates to your criminal history.
NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.
Comerica is proud to be an Equal Opportunity Employer - disability/veteran.
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Comerica Bank
life insurance, parental leave, paid time off, sick time, 401(k)
May 27, 2025