Digital Analyst
 WebMD | |
 United States, Wisconsin, Madison | |
| 8310 Excelsior Drive (Show on map) | |
 May 14, 2025 | |
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Description
Position at WebMD WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. WebMD's been around since 1998, we're one of the most recognized and trusted brands of consumer health information, and the leading provider of health information service .We have acquired and own over 30 subsidiary companies, with notable names like Medscape, Krames, PulsePoint, and we're still growing year after year! WebMD Ignite, a combination of a few of our subsidiaries, is a full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers, essentially covering most of the hospital/healthcare industry. We focus on enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients. As a
Digital Analyst
, you will be an integral part of our team by managing and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide insightful analysis and reporting as well as participate in strategic discussions with the team to achieve online marketing success for our clients.
Responsibilities
* Estimate, execute, manage and optimize paid digital media campaigns (e.g. paid search, paid social and programmatic buys)
* Conduct keyword, market, and behavioral opportunity research
* Monitor the success of campaigns using various reporting tools
* Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement
* Collaborate with team members to develop campaign optimizations plans based on campaign performance
* Develop client-facing performance reports
* Work closely with team members to meet client goals
Qualifications
* Minimum of 2 years experience in executing paid media campaigns
* Minimum of a Bachelor's degree or equivalent experience
* Ability to self-teach and pick up new concepts quickly
* Excellent time management skills and the ability to meet strict deadlines
* Experience with advanced analytics reportings and managing large data sets
* A high proficiency in Microsoft Excel, Google Sheets, and Google Docs
* Experience using the Keyword Planner Tool or other keyword research tools
* Google Ads Certification
* Proficient in Facebook Ads, Google Analytics and Google Data Studio
* Willingness to travel up to 25%
Compensation Considerations
* Google Analytics Certification
* Facebook Blueprint certification
* Experience in executing programmatic buys
* Conversion Rate Optimization experience | |