New

Director, Product Marketing - Frame.io

Adobe Inc.
United States, California, San Francisco
May 09, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! We are seeking a highly experienced and strategic Director, Product Marketing to lead our product marketing efforts. This role is pivotal in driving the success of our product lines by developing and executing comprehensive marketing strategies that enhance our market presence and drive revenue growth. As a Product Marketing Director, you will have the opportunity to shape the future of our products, influence business decisions, and lead a team of talented marketing professionals. The Opportunity Frame.io - part of Adobe - is transforming how creative team's collaborate. As one of Adobe's fastest-growing solutions, Frame.io brings together creators with their broader teams and clients in powerful new ways. We're looking for a Director of Product Marketing to lead go-to-market strategy, messaging, and team development. This role shapes how Frame.io is positioned in the market, scales customer adoption, and connects product innovation with real-world impact. It's a unique chance to influence one of the most exciting products offered by Adobe! What This Role Involves Defining GTM strategy, product positioning, and major launch moments Crafting messaging that speaks to creators, production teams, and enterprises alike Leading pricing and packaging in partnership with product, sales, and finance Turning industry, customer, and competitor insights into action Helping shape the product roadmap through strategic collaboration Partnering on campaigns that spotlight customer success stories Building and mentoring a talented, collaborative product marketing team Requirements 15+ years of experience in Product Marketing. 8+ years of people management experience BA/BS Degree in Marketing or related field. MBA preferred You connect big-picture business goals with hands-on execution. You've led product marketing initiatives that drive measurable growth and impact. Proven success influencing across product, design, marketing, sales, and executive teams. You excel at building alignment in matrixed organizations. You translate complex product capabilities into compelling customer-facing narratives that resonate across audiences and channels. Deep understanding of creative workflows, especially in video, photography, and design. Experience with post-production or creative collaboration tools is a plus. You leverage customer insights, market trends, and performance metrics to guide strategy and optimize results. Experience hiring, managing, and mentoring product marketers. You lead with empathy and drive a culture of accountability and excellence Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 -- $302,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.