The Blueprint (Role Profile)
Are you ready to challenge the status quo? Are you one who relentlessly pursuit excellence? Are you ready to revolutionize the mechanics hand tool world? If you answered "YES!", then you are ready to join GEARWRENCH's high-performing team of product managers as an Associate Product Manager. Based in Sparks, MD, the APM is responsible for supporting the planning and execution of strategic product road mapping for GEARWRENCH branded products. This work includes collecting quantitativeproductdata and metrics, synthesizing customer research, gathering requirements, and coordinating with stakeholders. To sum it up, you get to make the tool world! Come build your future with us!
The Build (Responsibilities)
- Assist with new product development concepts, capture VOC (voice of the customer requirements), work with channel managers on commercialization and launch plans.
- Support various strategic projects and initiatives to grow product line sales.
- Conduct business and data analysis to support key initiatives for marketing and sales strategies including implementation activities required to support and grow key accounts.
- Support product strategy development with product category and competitive analysis.
- Execute all materials required for new product launches as defined by product category responsibilities - sell sheets, photography, video, web content, launch pitches, and social media support.
- Serve as Brand Ambassador, upholding brand vision in products, packaging, presentations, and advertising.
- Attend trade shows and provide training support as subject matter expert on product presentations.
- Maintain correct product portfolio information for use in print and digital catalogue production. Initiate required bill-of-materials changes, product discontinuances, packaging upgrades/modifications including executing new packaging.
- Oversee product specification changes, deviations, and responses to Critical to Quality attributes as defined by product category responsibilities.
- Display strong initiative and leadership skills to drive SBU (Strategic Business Unit) priorities throughout the organization.
The Toolbox (Qualifications)
- Bachelor's degree in Business, Economics, or Marketing preferred.
- Three to five years of marketing experience in a channel or product role preferred.
- Understanding of Marketing Principles (Product, Packaging, Price, Positioning, Point of Sale and Promotion).
- Consumer Goods or industry experience preferred.
- Ability to multi-task and be able to lead and interact with cross functional teams.
- Strong organization and project management skills to ensure team members are aligned and multiple projects are driven forward towards completion.
- Strong analytical skills - proficient use of data to support decision making and solve problems.
- Strong written, verbal, and presentation skills.
- Demonstrate a consistent, dependable, and positive work ethic.
- High proficiency with Excel, Power Point, Outlook, Word, SAP, and Tableau.
- Ability to travel for business including work on automotive and industrial jobsites is required.
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