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Principal Product Marketing Manager - C&LA

Waters Corporation
United States, Massachusetts, Milford
34 Maple Street (Show on map)
Apr 30, 2025

Principal Product Marketing Manager - C&LA


Req. #
22716

Job Family
MK - Marketing


Location

US-MA-Milford



Overview

As a Principal Product Marketing Manager for the Small Molecule Portfolio, you will own the strategic direction, product lifecycle management, and commercialization efforts for a key segment of our business. This role demands a deep understanding of the pharmaceutical and biotech landscapes, with a focus on small molecule drug development workflows and applications. The ideal candidate will bring strong business acumen, market insight, and technical fluency to deliver high-impact marketing initiatives. This highly visible, global role reports to the Senior Manager of Marketing and Product Management and requires cross-functional leadership across R&D, sales, product management, and field marketing.

A self-directed, highly motivated individual with strong business acumen as well as technical and market knowledge would be ideal for this position. Domestic and international travel of up to 30% is required.



Responsibilities

    Define, develop and implement Small Molecule solutions strategy and roadmap in relation to the greater Waters portfolio and strategy.
  • Develop in-depth, impactful marketing and positioning strategies that differentiate Waters innovative chemistry technology working cross functionally with solutions focus.
    • Develop, orchestrate and lead go-to-market plans
    • Work closely with cross functional teams on content generation to fulfill marketing campaigns.
  • Work closely with market segments, product owners and scientific teams to execute the Small Molecule roadmap and to drive innovation for complex, high-value product launches.
    • Work with the sales channel to understand adoption barriers, effective deployment of sales enablement resources and gather customer use cases
    • Generate personas, value propositions and positioning for key areas of responsibility.
    • Develop comprehensive marketing requirements based off voice of the customer and work cross functionally with strategic teams to generate business cases that aid in the justification and prioritization of new products or enhancements.
  • Work closely with field marketing, sales management teams and sales enablement to develop and execute training plans. Prioritize areas of focus by geography.
  • Maintain competitive intelligence and develop appropriate and timely responses for internal and external audiences.


Qualifications

  • Minimum BS in a Science or Business related field. MBA preferred.
  • Minimum of 8 years' experience in a product management, business development or other customer-facing role in a technology domain.
  • Proven track record of implementing 'Go-to- Market' product strategies.
  • Strong Marketing acumen.
  • Proven ability to influence cross-functional teams without formal authority.
  • Exceptional written and oral communication skills.
  • Exceptional organization and problem-solving skills.
  • Exceptional interpersonal skills.


Company Description

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.



Key Words

Product marketing, Strategic Marketing, Marketing Leadership, Growth Marketing, Brand Strategy, Integrated Marketing, Demand Generation, Cross-functional Leadership, Account Based Marketing, chemistry, chromatography, mass spectrometry, MS, ABM, Digital Marketing, CRM, Campaign Management, KPI, Strategic
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