The Assistant Director completes the primary responsibilities above by:
* Serving as a territory manager by planning, executing and assessing all recruitment operations (on and off campus) necessary to meet recruitment and enrollment goals within an assigned geo-market.
* Assisting with planning and/or implementation of general on and off-campus recruitment and yield events throughout the cycle.
* Traveling extensively to high schools and attend college fairs, college nights, receptions, and other programs in this region to recruit prospective students.
* Developing and strengthening ties with high school counselors, independent counselors, community college counselors, community-based organizations (CBOs), alumni, and other key influencers in the recruitment process within the assigned geo-market.
* Conducting extensive outreach and relationship and conversation-building activities (via in-person communication, phone, e-mail, written correspondence, and social media) with prospective students and their families throughout the recruitment funnel.
* Submitting territory management reports of recruitment and prospective student activity to the Associate Director and/or Director of First-Year Recruitment throughout the recruitment cycle.
* Reviewing and assessing student applications and supplemental materials and providing admission decision recommendations for applicants.
* Collaborate with Senior Associate Director of Diversity Initiatives to develop recruitment plans for diverse populations.
* Engaging in and/or leading other initiatives or tasks as assigned. |