Director of Marketing & Communications

PBS Wisconsin and Wisconsin Public Radio seek a strategic and creative Director of Marketing and Communications to lead a highly creative and award-winning team to elevate the brands, increase audience engagement, and communicate the value of Wisconsin Public Radio and PBS Wisconsin across the state. This position serves in a leadership capacity for both brands and will support strategic planning and direction of the future of public media in the state of Wisconsin. The Director will create and execute comprehensive, integrated, multi-platform, marketing and communications strategies across broadcast, print, digital, and social media platforms, driving innovation that enhances engagement and grows audience. Our ideal candidate is a highly collaborative leader who can partner effectively, lead and mentor a team with a strong focus on fresh thinking and experimentation, and has a track record of driving successful comprehensive marketing and communications strategies. By leveraging data analytics and audience insights, the Director will identify and address opportunities and risks, measure effectiveness, and refine strategies to maximize impact. In addition, this position is responsible for leading comprehensive strategic communications to engage external and internal stakeholders including the public, employees, Boards and partners. The Director of Marketing and Communications serves as a spokesperson for PBS Wisconsin and Wisconsin Public Radio, leading media relations and public relations.

• 25% Develops, implements, and monitors strategic communication initiatives for designated audiences and internal stakeholders to maximize engagement and strengthen collaboration efforts
• 15% Identifies, establishes, and directs media relationships and partnerships with internal and external sources
• 10% Identifies, proposes, and implements new or revived operational policies and procedures
• 15% Audits and directs day-to-day operational plans to align with strategic initiatives and to meet established objectives
• 15% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
• 15% Develops and leads comprehensive marketing campaigns including the development of tactical plans, creative approaches, timelines and budgets, and leads research-based, market and data-driven outcome evaluation
• 5% Serves in a leadership capacity for both PBS Wisconsin and WPR. Participates in development and implementation of strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, and staffing resources

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Preferred
Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, English or related fields, or at least 5 years of relevant work experience with progressively more responsible positions.

REQUIRED QUALIFICATIONS
- Progressively responsible professional experience in marketing, communications or digital media strategy including leading the creation and execution of strategic marketing and communication plans, campaigns, timelines and budgets.
- Demonstrated collaborative leadership in coaching, directing, managing or supervising staff. Experience providing effective feedback in a manner that inspires staff growth.
- A strategic and creative mindset with a strong focus on fresh thinking and experimentation.
- Exceptional verbal, written and interpersonal communication skills. Ability to effectively and creatively deliver presentations, communicate with multiple stakeholders, and work tactfully and effectively with staff, board members, donors, partners or volunteers.
- Proven ability to interpret data and analytics to inform strategy and measure effectiveness while staying up to date on emerging tactics and continuously testing new approaches to improve results.
- Excellent attention to detail including detail-oriented editing skills.
- Deep understanding of digital and social media platforms with demonstrated success in building awareness and brand identity across multiple platforms. Conversant on emerging communication technologies, audience behaviors, and trends.
- Demonstrated ability to work under pressure to meet deadlines, establish priorities, organize and handle a variety of projects simultaneously.

PREFERRED QUALIFICATIONS
- Experience creating and maintaining community partnerships.
- Experience in public television, public radio or a not-for-profit mission-driven organization.
- Experience creating or implementing advocacy messaging and strategies.

Full Time: 100%

This is a full-time position that is headquartered at Vilas Communication Hall on the UW-Madison campus in Madison, WI. Working a hybrid schedule with some days working remotely within the state of Wisconsin can be arranged after an onboarding period. Certain meetings and events require being onsite at Vilas Communication Hall or at occasional event locations around the state. Fully remote candidates will not be accepted. Working occasional evenings and weekends is a requirement, usually for special events.

Ongoing/Renewable

Minimum $110,000 ANNUAL (12 months)
Depending on Qualifications
Expected minimum annual salary for this position is $110,000. Actual pay will depend on experience and qualifications.

Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.

PBS Wisconsin and Wisconsin Public Radio are part of Wisconsin Public Media. The person in this position will be required to comply with the Wisconsin Public Media Code of Ethics: https://wpm.wisc.edu/policies/, in addition to the UW-Madison code of ethics.

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

#PBS

The following must be received for your application to be complete:
1) Resume
2) A cover letter describing how your experience relates to the listed required and preferred job qualifications.
3) A single document with a written comprehensive communications or marketing plan that you created. The document may include examples or links to materials that are part of the plan that you are referencing. If you are linking to a Google Document or a website, the exact URL link must be included in the single document.

Since this position is responsible for writing and reviewing public facing content, close attention to detail is required. All submitted material will be assessed for spelling and grammar.

Failure to follow these application instructions will result in applications receiving less competitive consideration.

Finalists will be asked to provide a list of at least four professional references with titles, email address, and phone numbers (including at least one supervisory reference). Note that references will not be contacted without your prior knowledge.

Alondra Vazquez Rodriguez
alondra.vazquez@wisc.edu
608-890-4326
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Communications Director (C)(CM061)

A46-PUBLIC MEDIA/PBS WISCONSIN

Limited

312550-LI