Senior CRM Strategist

Wunderman Thompson (DBA VML)
$60,000-$140,000 USD
United States, Michigan, Detroit
243 West Congress Street (Show on map)
Apr 02, 2025
WHO IS HUDSON ROUGE? Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept, About the job Reporting in the CSO, the Senior Strategist will support the strategic charge for one of the most recognizable automotive brands in the world. This role requires a mix of creativity, analytical thinking, and market insight. You'll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal? Craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint-from digital to experiential campaigns. What You'll Do Owner Strategy:Lead the development of Owner strategies that builds loyalty and retention among owners of the client's automotive brand. Customer Journey Mapping:Partner with analytic teams to map consumer journey, and identify key touchpoints we can intersect with in meaningful ways along their path CRM and 1:1: Develop and optimize membership reward programs and incentives, conceptually packaging them together in a suite of owner benefits (ie service, CPO, APP etc)via direct marketing. Market & Consumer Insights:Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities. Client Collaboration:Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies. Thought Leadership:Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency's strategic vision. Performance Measurement:Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact. What We're Looking For 3-5+ years of experience in Owner, loyalty and retention program building and optimization (agency or client-side experience). Automotive, luxury, or premium brandexperience is highly desirable. A deep understanding ofconsumer behavior, cultural trends, and digital ecosystems. Proven ability totransform data and insights into compelling brand narratives. Strong collaboration and interpersonal skills with the ability toinfluence creative ideas and build client trust. Excellentpresentation skills-you can tell a great story and back it up with logic and insight. Familiarity withCRM, digital platforms, and multi-channel campaigns The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. _ $60,000 — $140,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn,andX. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.