Director of Media Relations

Fayetteville State University ( FSU), a public comprehensive, historically Black university, offers robust and innovative degree programs rooted in the liberal arts tradition. The university advances knowledge through the integration of teaching, learning, research, and public service. FSU strives to meet the educational, career, and personal aspirations of its students from rural, military, and other diverse backgrounds so that they are equipped with academic and practical knowledge to serve local, state, national, and global communities as enlightened citizens, globally astute leaders, and engaged solution creators.

FSU's Office of Strategic Communication (OSC) is housed within the Office of the Chancellor. The OSC is charged with planning, creating, and implementing communication strategies to engage target audiences to include prospective students, current students, families of prospective and current students, faculty and staff, donors, partners, decision-makers, and the media. The purpose of the engagement is to increase enrollment, partnerships, support, and financial contributions, per FSU's strategic plan.

The Director of Media Relations ( DMR) will be responsible for leading the planning and execution of a strategic media and public relations strategy aligned with the brand objectives and strategic vision of the university as determined by the Associate Vice Chancellor of Strategic Communication. The DRM will cultivate and sustain relationships with campus colleagues and national, regional, local and specialty media. This individual will proactively identify and pursue news stories that demonstrate Fayetteville State University's strategic vision and leadership attributes in the higher education industry, as well as other topics that advance its relationships with key stakeholders. Working in partnership with university leadership and the Associate Vice Chancellor for Strategic Communication, the director will regularly strategize, develop, and execute proactive and reactive media engagement activities with top-tier specialty media in addition to important national, state, regional and local outlets.

The director will explore public relations opportunities by leveraging digital media channels and converting university goals and strategy into actionable and effective media and public relations. The director will be an effective storyteller, producing stories for FSU Magazine, the web, and electronic newsletters in addition to executive-level communications such as presentations, speeches, op-eds, letters, and blog posts as required.

Master's degree plus 3 years or more of experience in communications, journalism, marketing, public affairs, or related field. Will accept relevant bachelor's degree and five years or greater of relevant experience in substitution. All degrees must be received from appropriately accredited institutions.

Experience in higher education.

Please make sure that the work history listed on your application is identical to the work history listed on your resume. The application must be filled out completely, Do Not Use the phrase "see resume."
Please list at least three (3) professional references to include a current supervisor. References will only be contact if you are selected for the position and with your permission.

All new employees are required to have listed credentials/degrees verified prior to employment. Transcripts should be provided for all earned degrees and/or the degree which is being used to satisfy credential/qualification requirements. Transcript requests are the responsibility of the candidate.

This position is subject to the successful completion of an employment background check. An employment background check includes a criminal background check, employment verification, reference checks, license verification (if applicable) and credit history check (if applicable).

Fayetteville State University is committed to equality of educational opportunity and does not discriminate against applicants, students, or employees based on race, religion, color, national origin, sex, age, disabling condition, political affiliation or sexual orientation. Moreover, Fayetteville State University values diversity and actively seeks to recruit talented students, faculty, and staff from diverse backgrounds.

Fayetteville State University is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our openings.