Director - Insights

Your Story.

As a strategic thought partner, the Director - Insights (CP & FSI) leads market research activities to support business initiatives critical to company growth. Areas of responsibility include insights and research for the Consumer Products (CP) and Food Service & Ingredients (FSI) business units in service of delivering annual operating plan profit and volume.

Your Passion.Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you're ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

• Comprehensive medicalincluding Fertility, Adoption benefits, Dental, and Vision Insurance
• Flexible Work Week

• Hybrid work schedule - Onsite Tuesday - Thursday with the option to work remotely Monday and Friday

• Compressed work week - Option of day Friday

• Onsite Health & Wellness Center
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store

What You Do.

Strategy & Planning

• Proactively identify learning needs and develop market research objectives that help Brand, Integrated Marketing Communications, and Food Service Ingredients (FSI) teams meet their strategic goals and manage risk associated with business decisions.
• Supervise annual consumer research plans and budget for Consumer Products (CP) and Food Service Ingredients (FSI). Build consensus for research priorities among all relevant constituencies, including senior management, marketing, and sales.
• Participate in annual strategic planning by leading the consumer situation assessment and contributing to marketing plans.
• Active member of the FSI leadership team, providing strategic consultation and ensuring the voice of the consumer is championed in all business decisions.

Research Design & Expertise

• Oversee the management of custom research projects, ensuring study designs align with business objectives, generating actionable insights, leveraging storytelling to bring those insights to life, and driving data informed business decisions.
• Areas of research may include concept, product, packaging, positioning, advertising, equity tracking, syndicated scan/panel analysis, segmentation, shopper path to purchase, decision tree, in-store merchandising, and competitive intelligence.
• Supervise the collection, organization, and maintenance of consumer and marketplace trends from all available data sources, to ensure Insights serves as a company-wide resource on demographic, attitudinal, and behavioral trends.
• Leverage trends information and marketplace intelligence to inform opportunity identification, results analysis, and Trendscape and customer presentations.

Strategic Partnerships & Best Practices

• Develop and maintain strong relationships with external suppliers and agencies to optimize collaboration and synergy.
• Stay at the forefront of industry advancements by participating in conferences and forging connections with industry leaders to gain insights into innovative approaches.
• Conduct benchmarking and engage with new suppliers and methodologies to identify best practices, setting a clear roadmap for integration and continuous improvement.
• Look for ways to accelerate insights, deepen consumer understanding, better integrate consumer insights and analytics, and optimize cost efficiency of research.

People Management

• Provide clear and compelling leadership to direct reports to help them understand corporate and business unit objectives and ensure high quality work.
• Provide mentorship that gives employees ample opportunity to improve their research skills and achieve their full potential.

Your Education and Experience.

• 10+ years of experience in CPG
• Master's degree (MA or MBA) required.
• Expertise in custom qualitative and quantitative research
• Strong knowledge & experience with Circana/Nielsen scanner and panel
• Strong business acumen and high level of influencing skills

Our Story.

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website athttps://careers.sargento.com/us/en.

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