Shopper & Category Insight Analyst

Shopper & Category Insights Analyst, Easton, PA

GENERAL SUMMARY:

The Shopper and Category Insight Analyst is responsible for gathering, harmonizing, and distilling shopper and category insights into actionable customer-specific merchandising recommendations aligned with strategic category growth objectives. This role plays a crucial part in assisting in the development, fielding, translation, and activation of custom shopper research across all channels and accounts to proactively identify opportunities, communicate and visualize insights, and measure execution throughout the business planning cycle. The analyst will also assist in the distillation of major seasonal analytical deliverables, including weekly war rooms, readiness tours, promotional events, and merchandising activities.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Gathering and Harmonizing Data: Collect and consolidate shopper and category data from various sources to provide a comprehensive view of the market.
• Distilling Insights: Analyze and interpret syndicated POS data, shopper metrics, and customer P2P research to distill key insights that can be translated into actionable merchandising recommendations.
• Custom Shopper Research: Assist in the development, fielding, translation, and activation of custom shopper research projects across all channels and accounts.
• Opportunity Identification: Proactively identify growth opportunities through thorough analysis of shopper and category data (POS, syndicated, social listening, and shopper research).
• Communication and Visualization: Effectively communicate and visualize insights to stakeholders to drive informed decision-making.
• Execution Measurement: Measure and track the execution of merchandising and promotion throughout the business planning cycle.
• Seasonal Analytical Deliverables: Assist in the preparation and distillation of major seasonal analytical deliverables such as weekly war rooms, readiness tours, promotional events, and merchandising activities.

JOB SPECIFICATIONS:

• BA or BS in business related studies (MBA preferred).
• A minimum of 2 years' experience in customer and category management across multiple channels.
• Broad knowledge of CPG industry sources and uses, vendors and their tools and capabilities including syndicated data, shopper panel data, customer specific POS portals, and custom research.
• Ability to connect disparate data sources, interpret analysis results, formulate recommendations, develop impactful presentations.
• Strong command of Excel and PowerPoint
• Strong Analytical skills - able to quickly identify trends, opportunities and business solutions.
• Experience translating retailer POS and creating action plans.
• Demonstrated ability to effectively manage and develop multiple direct reports.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color! Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.