Managing Director, Marketing

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A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We're looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!

• Brand Management
  • Sets annual marketing objectives, strategies, tactics and measures.
  • Analyzes consumer and market trends to address business opportunities and issues.
  • Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.
  • Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.
  • Manages marketing mix elements and other business-building initiatives.
  • Manages brand budget, and is responsible for cost implications of all marketing projects.
  • Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.
  • Leads market and competitive analyses, leveraging syndicated and proprietary data. - Participates in sales presentations and customer meetings
• Advertising and Promotion Management
  • Manages agency relationships and leads the preparation for internal and external brand presentations.
  • Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.
  • Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.
  • Develops effective and efficient media plans with the media agency to reach target consumers.
• Innovation Management
  • Leads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.
  • Works within a cross-functional team, leading marketing efforts.
  • Partners with other functional areas to quickly bring viable new products to market.
  • Identifies opportunities for growth and cost improvement and is responsible for line extensions.

• Bachelor's degree from an accredited four-year college or university in Marketing or related field and 10+ years relevant marketing experience; or equivalent combination of education and experience, required.
• MBA in Marketing or related field, preferred.
• 5+ years of demonstrated experience in team management/development is required.
• Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.

• Strong written, verbal communication and presentation skills; ability to present and discuss strategies in a manner that establishes rapport, persuades others, and establishes understanding for various audiences.
• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
• Ability to prioritize projects and produce high quality and quantity output that adds value to the company.
• Self-motivated with strong sense of accountability, initiative, and the ability to work collaboratively to attain results that meet the business needs
• Strong quantitative and analytical skills. - Proficient with syndicated data.

Relocation Package Available

Eligible for Company Vehicle

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.