Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist position will help enhance the marketing efforts for Advancement through building email campaigns, monitoring email performance, identifying key metrics for marketing emails and campaigns, conducting A/B testing and segmentation, and implementing best practices on email content. The individual in this position works strategically and collaboratively to advance the success of the eComm program at the Office of Advancement at CU Anschutz by serving and collaborating with a growing campus user base of email marketers and event managers.

The individual in this position will become a technical expert on Salesforce, Marketing Cloud, and Cvent applications and will provide their counsel and expertise to stakeholders within the Office of Advancement and across campus. This individual will also be a valued thought partner to many teams and will work with different colleagues to develop innovative, data-driven solutions to fundraising challenges, and engagement and outreach opportunities.

Reporting to the Executive Director of Strategic Advancement Communications & Design, the Digital Marketing Specialist will develop, build and send electronic communications on behalf of the Office of Advancement, including materials authored by other campus leaders including the Chancellor and many Deans. This role will support existing mass and personalized communications, totaling up to 100 - 300 projects per calendar year, in addition to growing efforts in annual giving, patient engagement, events, alumni relations and stewardship. Additionally, they will be responsible for tracking e-communications outcomes in order to inform and develop future best practices in e-communications.

Supervision Received: Reports to Director of Strategic Advancement Communications and Design

Supervision Exercised: No direct reports

Essential Duties:

• Serves as the CU Anschutz technical lead and builder for Salesforce, Marketing Cloud, and Cvent applications in the CU eComm program. Provides tactical and operational expertise to program users and campus stakeholders. (40%)
• Works with internal stakeholders to build Salesforce campaigns/reports, create and send Marketing Cloud emails, and design and manage Cvent websites and forms as determined.
• Evaluate digital campaigns and general communications to understand best practices.
• Create videos and graphics for email campaigns.
• Creates audience reports and/or campaigns for Marketing Cloud emails sends, which may involve processing and investigating data contained in non-source system lists.
• Coaches users on email marketing best practices, such as email design and layouts, information hierarchy, and data-driven content.
• Reviews and approves events in Cvent to ensure correct integration settings, campus brand standards, and financial configurations.
• Develops current and detailed understanding of all aspects of the eComm program, including applications, users, business requirements, programmatic goals and objectives, and the role that eComm plays in the broader CU CRM enterprise strategy. (10%)
• Collaborates with University Communications, the CU System Office and other CU eComm campus specialists to develop program governance and facilitate program success, including attendance and participation in regularly scheduled meetings and groups, sharing of best practices, creation of pilot programs, etc. (5%)
• Manage event registration platform, creating event landing pages and registration forms for development and alumni events. (20%)
• Prepares routine and non-routine correspondence, including but not limited to mass email messaging, newsletters, event invitations and follow-up and the Advancement website. (10%)
• Responsible for streamlining edits from multiple stakeholders, copyediting and consolidating drafts, and serving as the final reviewer on pieces before they are mailed. (5%)
• Project manage components of digital communications to ensure workflow stays on track while exercising flexibility to accommodate shifting timelines. (5%)
• Maintain website: (5%)
• Manage website content, look, and functionality.
• Update existing content and generate new content.
• Perform search engine optimization to help with website ranking.
• Ensure web content meets standards for accuracy, usability, and best practices.
• This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
• Other duties as assigned.

Work Location:

Hybrid - this role is eligible for a hybrid schedule of 1-3 days per week on campus and as needed for in-person meetings.

Why Join Us:

Philanthropy brings people together; it's a driving force in accelerating the pace of discovery, attracting and retaining excellent students and faculty, and delivering world-class prevention and care.

At the Office of Advancement at the University of Colorado Anschutz Medical Campus, we put our passions to work.

We have the privilege to collaborate with people who want to make a difference in the world - people who want to make an impact on humanity that may be felt long after they have passed. Our office exists to ensure stakeholders within and outside the university know, value, and support the important work being done on this academic medical campus.

Benefits statement to include in all benefits-eligible positions:

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 10/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Diversity and Equity:

The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnically minoritized individuals, persons with disabilities, persons within the LGBTQ+ community and all veterans. In addition, the Anschutz Campus has also been recognized as an Age-Friendly University. The University of Colorado is committed to diversity and equality in education and employment.

Qualifications:

Minimum Qualifications:

• A bachelor's degree from an accredited college or university in business, marketing, communications, public or media relations, journalism or other related field
• At least two (2) years of experience working in digital marketing, email strategy campaigns, annual giving communications, digital communications, fundraising or a similar marketing field

Applicants must meet minimum qualifications at the time of hire.

• Those selected for interviews will be asked to provide work samples of the following:
• 3-5 marketing emails and strategy plans, which may include a mix of emails, website posts, and two strategy plans.

Preferred Qualifications:

• At least three (3) years of experience working in strategic communications, email marketing or media campaigns
• Professional marketing or communications experience in a healthcare or higher education environment
• Professional marketing or communications experience with annual giving.
• Experience with project management, prioritization, timelines and ensuring on-time deliverables.
• Experience working with email marketing software such as Marketing Cloud and event management platform such as CVent.
• Experience working with web content management systems (Sitefinity, HubSpot) and/or client management software such as Advance or similar
• Additional training or professional development in the following areas: email marketing strategy and implementation, writing for the web, search engine optimization, graphic design, HTML and video editing

Competencies:

• Ability to learn and apply new technologies, especially in an organizational setting. Ability to troubleshoot issues within applications.
• Knowledge of digital and email marketing best practices.
• Knowledge of data and database support.
• Knowledge of event website and registration best practices.
• Ability to build and send marketing emails and develop email marketing campaigns and strategies.
• Demonstrated knowledge, use and proficiency with Microsoft Office, Marketing Cloud and CVENT.
• Strong project management skills including organization, attention to detail, conflict resolution, and a team-player mentality.
• Research skills, including the ability to utilize a variety of tools to ask questions, gather information, and review, analyze, and interpret data.

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

Questions should be directed to: Shannon Palombi, Shannon.Palombi@cuanschutz.edu

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received by March 26, 2025. Those who do not apply by this date may or may not be considered.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $64,000-$70,000.

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator: http://www.cu.edu/node/153125

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.