Marketing Director, Forecast International

The Role

Forecast International, a platform of GovExec, is seeking a Marketing Director to join our Forecast International team. As Marketing Director, you will play a key role in shaping and executing Forecast International's marketing strategies for both divisions. This position combines strategic leadership and hands-on execution, necessary for driving marketing success, ensuring that Forecast International is positioned as a leader in its field. In this role, you will execute the marketing strategy, including brand awareness, growth marketing, customer success, and sales enablement efforts. You will collaborate closely with the Executive Vice President (EVP) and Director of Sales, internal stakeholders (product, sales, customer success), and external resources to drive the success of the marketing efforts. You will also lead the tactical execution of campaigns and content creation, ensuring timely and impactful delivery.

Key Responsibilities

• Strategic Leadership & Planning:
  Lead Forecast International through the development and execution of a unified marketing strategy, refining brand identity, customer segmentation, and value propositions. Ensure that the marketing plan is aligned with business goals and market needs, and serve as a bridge between leadership and operational teams.
• Go-To-Market Strategy Development:
  Collaborate with the EVP to develop and execute Go-To-Market (GTM) plan, including positioning, messaging, and value propositions. Tailor strategies to different target audiences in the defense, aerospace, and government sectors.
• Growth Marketing Strategy & Execution:
  Create and implement growth marketing strategies designed to increase brand awareness and drive inbound lead generation. Oversee both paid (Google Ads, LinkedIn) and organic (SEO, content marketing) channels, ensuring campaigns are executed effectively and in line with business goals.
• Sales Enablement:
  Work with the sales team to ensure alignment between marketing and sales efforts. Provide the sales team with the necessary tools, collateral, messaging, and support to convert leads into customers and show value to current customers.
• Content Creation & Campaign Execution:
  Assist in the creation of engaging content including blog posts, case studies, landing pages, email templates, and sales materials. Coordinate and execute digital marketing campaigns such as paid media, social media promotions, email marketing, and webinars.
• Analytics & Reporting:
  Measure the performance of marketing campaigns and tactics, tracking key performance indicators (KPIs) such as click-through rates, conversions, and lead generation. Use data-driven insights to refine strategies and optimize performance.
• Cross-functional Collaboration:
  Collaborate with product, sales, and leadership teams to gather insights, refine strategies, and ensure a cohesive marketing approach across all functions. Act as a key partner in the overall success of the marketing strategy and execution.
• Customer Insights & Market Research:
  Gather and analyze customer feedback, industry trends, and market data to inform marketing messaging and strategy. Stay on top of competitive landscape and customer needs to maintain a relevant and impactful marketing approach.
• Event & Webinar Coordination:
  Assist in planning and executing online events, webinars, and trade show participation to generate awareness and engage with target audiences.

Qualifications

• Experience in strategic marketing, particularly in B2B environments, with a focus on defense, aerospace, and/or government sectors.
• Demonstrated ability to manage both strategic and tactical elements of marketing, including content creation, digital campaigns, and sales support.
• Leadership skills to guide a small team while working cross-functionally with various departments.
• Strong proficiency with Hubspot and other digital marketing tools (Google Ads, LinkedIn), content management systems, and marketing automation platforms.
• Experience in managing and optimizing multi-channel campaigns, with a focus on growth marketing tactics and lead generation.
• Exceptional communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate effectively across teams.
• Ability to analyze data and KPIs to adjust strategies and improve campaign performance.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

About Forecast International

Forecast International, a platform of GovExec, is the premier provider of subscription-based market intelligence forecasting, proprietary research, and consulting services for the worldwide Aerospace and Defense industries.

About GovExec:

GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec's platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or San Diego. GovExec also offers a range of great benefits including:

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities:

• Soul of Entrepreneurship
• Culture of Inclusion
• Force of Ideas
• Spirit of Generosity

The compensation range for this role is from $100,000 to $120,000 per year including bonus potential.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.