Marketing & Communications Outreach Coordinator

ADDITIONAL INFORMATION

Short Answer Question 1 - For full consideration for an interview, you will be asked to answer this question in the application to provide provide a link(s) to a sample or portfolio of previously completed creative work (this can include photography, videography, social media, or digital and printed collateral).

HOW TO APPLY

For full consideration, applicants should attach their resume and cover letter when applying for a job opening. For guidance related to the application process or if you are experiencing difficulties when applying, please review the Applicant Resources on our website.

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INITIAL REVIEW DATE (IRD)

UC Santa Cruz jobs are posted until filled. All application materials submitted by 11:59 pm on the IRD will be routed to the hiring team for consideration. NOTE: Applicants who miss the IRD are still encouraged to apply; their materials will still be forwarded for consideration if requested by the hiring team. Application materials cannot be accepted outside of the jobs portal. Applications cannot be edited on an applicant's behalf. For more information about the IRD and the applicant review process, view this link.

The IRD for this job is:03-11-2025

ABOUT UC SANTA CRUZ

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

DEPARTMENT OVERVIEW

Transportation and Parking Services (TAPS) supports the University's mission by providing access to UC Santa Cruz, acting as fiscal stewards, and managing the sustainable planning, design, and operation of safe and equitable bicycle/pedestrian programs, transit services, parking, and other transportation-related needs. TAPS is dedicated to being innovative, sustainable, and customer-focused providers of access to UC Santa Cruz.

More information can be found at: https://taps.ucsc.edu

JOB SUMMARY

Under the supervision of the TAPS Marketing & Communications Manager, the candidate supports the marketing and outreach efforts related to TAPS programs, including, but not limited to, campus transit, parking, biking, and other sustainable transportation programs. The candidate will act as the team lead for 3-4 student ambassadors when conducting in-person outreach on campus. The candidate will be responsible for creating content to populate TAPS social media channels, newsletter, and other marketing materials as well as assisting with management of TAPS social media channels and website.

APPOINTMENT INFORMATION

Budgeted Salary: $28.47/hourly.
Under California law, the University of California, Santa Cruz is required to post a reasonable estimate of the compensation for this role. The salary shown above is the budgeted amount the University reasonably expects to pay and the salary extended should not exceed this posted amount.

Benefits Level Eligibility: This position is not eligible for benefits

Schedule Information:

• Part-time, Fixed
• Percentage of Time: 43%, 17.2 Hours per Week
• Days of the Week: Mon-Fri, occasional weekend
• Shift Includes: Day, occasional evenings and weekends

Employee Classification: Limited appointment

Job End Date: 6 months from the date of hire, with the possibility of extension

Work Location: UC Santa Cruz Main Campus

Union Representation: CX, Clerical & Allied Services

Job Code Classification: BLANK AST 3 (004722)

Travel: Never or Rarely

JOB DUTIES

35% - Content Creation & Management

• Operate online publishing software (ex. Adobe Express, Canva) to design, layout, and produce social media posts and digital flyers for TAPS campaigns & programs.
• Assist with review processes for projects.
• Devise and manage video production projects for TAPS marketing and education campaigns, including script development, storyboarding, production, and post-production.
• Coordinate within TAPS and with other divisions to recruit participants for videos.
• Produce copy and other content for and work with the Marketing & Communications Manager to distribute TAPS' monthly newsletter.

35% - Outreach

• Assist with implementing outreach strategies, including social media, print, and shuttle advertising, to promote sustainable transportation modes.
• Perform duties as Commute Counselor for students and employees.
• Coordinate and staff information booths at campus events to promote sustainable transportation. Make presentations to students, their families, and UCSC employees about TAPS services and programs.
• Act as team lead for Slug Bike Life/Student outreach ambassadors.
• Assist with coordinating student peer-to-peer outreach programs.
• Operate a university owned vehicle to complete job duties.

30% - Marketing & Communications

• Collaborate with the Marketing & Communications Manager to update the annual TAPS Marketing Calendar and execute the established schedule for marketing TAPS programs.
• Provide daily support managing email lists and maintaining list integrity using an email management platform (MailChimp).
• Assist with coordinating regular, public-facing outgoing communications as needed throughout the academic year.
• Monitor campus and local media outlets.
• Identify and notify management of any issues involving the website's content or technical aspects that pose problems and concerns.
• Manage the TAPS Social Media calendar and devise, propose, and execute posts for social media platforms.
• Design, prepare, and produce marketing collateral (e.g., stickers, bus passes).

REQUIRED QUALIFICATIONS

• Demonstrated experience working in a marketing or creative environment (either agency or internal).
• Familiarity with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premier, and Express.
• Familiarity with Google Suite, including Docs and Sheets.
• Experience with other video production and editing programs & tools.
• Knowledge of use and care of video and photography equipment.
• Strong proofreading and copy-editing skills.
• English proficiency and accurate typing skills.
• Demonstrated clerical, organizational, and problem-solving skills.
• Ability to learn quickly, and be flexible in a fast-paced setting.
• Demonstrated history of being punctual for meetings, shifts, and deadlines.
• Demonstrated hospitality, customer service, and interpersonal interaction skills.
• Demonstrated cultural competency and ability to interact with individuals and communities of diverse backgrounds.
• Ability to work independently and as part of a team.

PREFERRED QUALIFICATIONS

• Bachelor's degree in marketing or a related field or equivalent experience
• Experience with facilitation of meetings/focus groups.
• Experience leading in a team environment.
• Experience with website Content Management Systems (i.e. WordPress, Cascade CMS, Drupal, etc.).
• Experience using email marketing platforms (i.e. MailChimp, Constant Contact, Active Campaign, etc.)
• Bilingual in Spanish
• Familiarity with Asana
  

SPECIAL CONDITIONS OF EMPLOYMENT

• Selected candidate will be required to pass a pre-employment criminal history background check.
• Selected candidate must pass the employment misconduct disclosure process.
• Exercise the utmost discretion in managing sensitive information learned in the course of performing their duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non-public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have legitimate business need to know. Ensure that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper usage of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work-related information obtained from any source on any work-related matter is a violation of these expectations.
• Must possess a valid license to drive in the state of California and be able to participate in the Department of Motor Vehicles (DMV) pull notice program.
• Ability to work long periods of time at a computer with or without accommodation.
• Ability to safely perform the physical requirements necessary to move light to moderate objects up to 60 lbs., with or without accommodation.
• The selected candidate will be required to work primarily on campus, with periods of remote work possible based on operational needs. If a hybrid work schedule is confirmed, the selected candidate must be able to work successfully from a home/remote office and be able to fulfill the requirements of the UCSC telecommuting agreement.
• Ability to work occasional evenings and weekends as directed.
• Ability to maintain appearance and conduct suitable for working in a professional setting.
• The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
• Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.

Misconduct Disclosure Requirement

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

a. "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy
• Abusive Conduct in the Workplace

SAFETY STATEMENT

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

NOTICE OF AVAILABILITY

EEO/AA

The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.

For the University of California's Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20

For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination