Marketing Analyst - WVU Online

The Department of WVU Online at West Virginia University is currently accepting applications for a Marketing Analyst.

About the Opportunity

The Marketing Analyst for WVU Online will support market research, competitive analysis, and digital marketing initiatives. This role focuses on identifying market opportunities, assessing competitor strategies, and providing data-driven insights to enhance marketing efforts. The analyst will play a key role in managing marketing projects, tracking campaign performance, and optimizing digital content for engagement and conversion. Working closely with the Director of Marketing and cross-functional teams, the ideal candidate will be highly analytical, detail-oriented, and proactive in identifying trends and opportunities. They will leverage market data to support strategic decision-making and contribute to the development of impactful marketing campaigns across digital, social media, and other channels.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do

• Conduct market research and competitive analysis to identify trends, emerging opportunities, and industry shifts that impact digital marketing strategies.
• Analyze competitor offerings, messaging, and positioning to inform marketing strategies and differentiate programs.
• Track industry benchmarks and key performance indicators (KPIs) to assess the effectiveness of marketing efforts.
• Provide data-driven recommendations for positioning, audience segmentation, and market expansion strategies.
• Support marketing initiatives by coordinating projects, tracking timelines, and ensuring deliverables are met.
• Assist in developing and maintaining project plans for campaigns, website updates, and digital initiatives.
• Collaborate with internal teams (content, design, development) and external partners to execute marketing projects efficiently.
• Help streamline marketing workflows by documenting processes, organizing assets, and optimizing project execution.
• Use Google Analytics, Tag Manager, and other data tools to track website traffic, campaign performance, and conversion rates, collaborating with internal and external partners when needed.
• Develop reports and dashboards to monitor key marketing metrics and trends.
• Assist in analyzing paid advertising, email, and social media performance to optimize future campaigns.
• Provide insights to refine digital marketing strategies and improve ROI.
• Support updates to Request for Information (RFI) pages and landing pages, ensuring accurate and conversion-friendly content.
• Conduct basic UX and usability assessments to identify areas for improvement.
• Assist in A/B testing and SEO optimizations to improve engagement and lead generation.
• Work closely with the Director of Marketing and other stakeholders to provide research-driven insights.
• Assist in preparing presentations, reports, and strategic recommendations for leadership.
• Stay informed on industry trends, digital marketing best practices, and emerging tools to support continuous improvement.

• Bachelor's degree, preferably in Integrated Marketing Communications, Advertising, Public Relations, Marketing, Business Administration, or a related field.
• A minimum of three (3) or more years of experience in each of the following:
  
  
  
  • Experience in managing marketing projects, coordinating deliverables, and working cross-functionally with internal teams.
  • Market research, digital marketing, marketing analytics, or a related field, with a focus on data-driven decision-making. Experience conducting competitive analysis and market assessments to identify opportunities and trends a plus.
  
  
  
  
• Any equivalent combination of related education and/or experience will be considered.
• All requirements must be met by the time of employment.

Knowledge, Skills, & Abilities

• Strong analytical and research skills, with experience in market assessment, competitive analysis, and data interpretation to inform marketing strategies.
• Ability to manage multiple marketing projects simultaneously, ensuring deadlines and objectives are met efficiently.
• Proficiency in Google Analytics, Tag Manager, CRM tools, and other marketing analytics platforms to track and optimize performance.
• Strong understanding of digital marketing channels, including SEO, paid advertising, email marketing, and social media.
• Ability to collaborate with cross-functional teams, including content creators, designers, and leadership, to execute marketing initiatives.
• Detail-oriented with exceptional organizational skills to support project planning, tracking, and execution.
• Strong verbal and written communication skills to present data-driven insights and marketing recommendations to stakeholders.
• Ability to identify trends and emerging opportunities in the digital marketing space to refine strategies.
• Demonstrated ability to work with a high degree of independent judgment, professionalism, and initiative.
• Ability to maintain attendance and punctuality standards and travel to on-campus and off-site locations as needed.
• Flexibility to work evenings and weekends as necessary to support marketing initiatives.

Preferred Qualifications :

• Masters Degree in closely related field
• Experience supporting marketing campaigns, digital advertising, or SEO initiatives.

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

We are dedicated to creating an inclusive and engaging working environment and actively seek candidates who bring diverse ideas, approaches and experiences.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is proud to be an Equal Opportunity Employer and received an NSF ADVANCE award for gender equity. We value diversity among our faculty, staff and students and invite applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.