Digital Marketing Specialist

Are you ready fora new beginning?

We need your talent, knowledge and dedication to better our world with biology.

Our purpose points the way

In Novonesis, we know that solutions rooted in biology can help solve humanity's biggest challenges. Since we began more than a century ago, this has been our guide. It's how we've gotten so far. And it's how we'll impact the future. Now, more than ever, the world needs change. And with biosolutions, the possibilities for transformation are endless.

We're here to better our world with biology.

Join us as our new Digital Marketing Specialist!

The Digital Marketing Specialist will work alongside our Marketing Managers to build a regional North American ecosystem to develop, implement and manage marketing campaigns & initiatives that promote Novonesis' products/solutions and corporate identity. In this role, you will focus on driving brand awareness and lead generation through a digital marketing to sales conversion strategy in our strategic focus areas.

In this role you'll make an impact by:

• Being responsible for developing, implementing and managing a digital strategy focused on marketing campaigns that promote Novonesis products/solutions and corporate identity for the Food & Beverage Biosolutions organization in North America. Experience with our most used channels like LinkedIn, Google Ads, Pardot for email marketing, Salesforce, and programmatic advertising, will be very helpful.

• Playing a major role in creating/enhancing awareness of Novonesis products/solutions within the digital space as well as driving website traffic and acquiring leads/customers.

• Working in close collaboration with the local sales, technical service and marketing team to drive stronger portfolio messaging and prospecting, strengthen our existing online presence and experiment with new platforms, business models, and customer interactions online.

• Identifying and evaluating new digital technologies and uses web analytics tools (such as Google Analytics, Salesforce, Pardot) to improve ROI through measuring site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising

• Optimizing user experience (UX) by leading system integration between external platforms and Novonesis owned digital tools

• Working closely as the regional liaison with global digital marketing and communication teams to be responsible for structuring and delivering market, industry, and competitor insights for global campaigns and play an active role in developing regional marketing calendar.

• Advocating digital technologies and capabilities to internal stakeholders.

To succeed you must hold:

• Bachelor's degree in Marketing, Communications or Business required. Master's degree is a plus.

• Minimum of 3 years of experience in the digital marketing space working with FMCG or B2B companies (either in house or at agency)

• Solid Experience in digital campaign implementation, automation establishment, and digital analytics

• Participated in digital system integration projects such as CRM, marketing automation, customer data platforms for improved lead tracking, seamless user experience, etc. Machine learning related project experience or knowledge is a strong plus.

• Result oriented, can-do spirit, with good time management skill for a fast campaign pace

• Good communication skills, and a team player

• Ability to navigate the internal organization structure & work with stakeholders across regions & cultures

Location: Franklinton, NC or Milwaukee, WI (hybrid)

Application deadline: March 5th, 2025

Expected salary range: $100,000 - $115,000

Benefits you will enjoy:

• 401(k) with up to a 9% company contribution

• Minimum of 3 weeks of vacation plus 12 holidays and 2 weeks of Wellness Time

• Health, Dental, Vision & Life insurance

• Healthcare savings account option with generous employer contribution

• Employee assistance program

• Parental leave

• Tuition reimbursement

• All benefits begin on your first day

Could our purpose be yours? Then apply today!

At Novonesis we commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We recommend you not to attach a cover letter to your application. Instead, please include a few sentences in your resume/CV about why you are applying. To ensure a fair recruitment process, please refrain from adding a photo in your resume/CV.

Novonesis is committed to creating a diverse environment and is proud to be an equal opportunity and affirmative action employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, disability, or veteran status.

Want to learn more?
Learn more about Novonesis, our purpose, and your career opportunities at novonesis.com

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