Senior Product Marketing Manager

We're hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle "Technology for Life

The Sr. Product Marketing Manager is responsible for leading the planning and execution of downstream marketing activities for Drager's Hospital Consumables business across the US. This includes, but is not limited to, lead generation, sales enablement, trade shows, RFP support, and new product launches in Anesthesia, Respiratory, Neonatal Care, and Patient Monitoring.

Additionally, the Sr. Product Marketing Manager will lead cross-functional teams on a variety of strategically important projects. As a result, this role works closely with various stakeholders across Finance, Operations, Marketing Communications, Sales, Business Development, Strategic Corporate Accounts, and Global Product Management.

• Develop annual downstream marketing plan in conjunction with Marketing Director, global colleagues, and aligned regional business objectives
• Lead tactical execution of all downstream marketing activities
• Own internal communication plan for consumables business and all relevant activities (e.g. product updates, portfolio changes, training events, new assets, promotions, etc.)
• Manage new product launches in US region
• Oversee maintenance and expansion of Local Product Portfolio; collaborate with Business Development, Indirect Procurement, Legal, and Global Business Management
• Support RFP/GPO bidding process through collaboration and coordination with sales and contract administration teams
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Strong organizational and time-management skills to keep teams aligned and projects on track
• Demonstrated leadership of cross-functional teams (R&D, Sales, Regulatory, Operations)
• Excellent at stakeholder management, building collaborative relationships with internal and external partners

Education:

University degree in business, marketing or a related discipline or the equivalent in education, training and experience. Bachelor's degree preferred.

Related Experience:

5-8+ years of experience in Marketing and Product Management or relevant field of work within healthcare market (e.g. marketing, sales, clinical, account management).

Special Competencies or Certifications:

• Quantitative Thinking: Outside the box problem-solver with a desire to challenge the status quo; ability to think critically
• Comprehensive knowledge and experience/understanding the nuances of marketing a recurring revenue model business (product or services)
• Future-focused, with a track record of successfully driving / sustaining change across large, cross-functional teams
• Able to communicate effectively and drive alignment across all levels of an organization, using various methods
• Understands the importance of establishing and maintaining relationships built on trust and alignment
• Ability to lead / manage complex projects with various stakeholders from start to finish

Additional traits ideal for this role / team

• Strong strategic thinker
• Strong planning and execution skills
• Analytical
• Adaptable
• Comprehensive and in-depth knowledge of project management
• Effective time manager
• Accountable

Telford, PA-based hybrid role or fully remote; 20%-35% domestic travel, 5% international

Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.

Our US headquarters located north of Philadelphia in Telford, Pennsylvania is our US manufacturing site for our Neonatal product line supplying many global customers as well as production support for Draeger's Safety produs. This location also serves as the key site for essential US functions which includes Medical Sales and Service Management, Medical Marketing, Legal, Compliance, Regulatory, Quality and Finance.

EEO is the Law

Draeger is an Equal Opportunity Employer. To learn more: Know Your Rights: Workplace Discrimination is Illegal (dol.gov)

From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into technology for life.