New

Sr. Marketing Technology Manager

Vaco
$175,000.00 - $200,000.00 / yr
United States, Virginia, McLean
Mar 03, 2025
Client: Broadcasting Technology Company Role: Sr. Marketing Technology Manager Salary: $175,000+ (negotiable based on experience) 10% Bonus Location: Tysons Corner/McLean, VA Hybrid -Open for some flexibility that can be discussed Top Skills:Experience in a mobile app-centric marketing environment. (Kochava or AppsFlyer or a similar software About the Role: We are seeking a highly skilled and motivated Sr. Manager, Marketing Technology, to lead the implementation, optimization, and support of our marketing technology stack. In this role, you will play a crucial part in ensuring that our marketing team has the tools and technologies they need to achieve their goals. You will work closely with the Marketing Operations team and other stakeholders to ensure seamless integration between systems, efficient campaign tracking, and optimal technology utilization. Leveraging your technical expertise and leadership skills, you will guide a dedicated team of technology experts to bring these solutions to life. If you are a passionate problem-solver with a strong technical background, excellent communication skills, and a proven ability to manage complex projects in a fast-paced media environment, we encourage you to apply. Responsibilities: Marketing Technology Stack Management: Implement and maintain marketing technologies such as Google Analytics, MMPs, marketing automation tools, and CDP platforms. Oversee the integration and utilization of marketing tools, ensuring data integrity and system compatibility. Evaluate and select new marketing technologies to enhance marketing effectiveness and ROI. Troubleshoot technical issues related to the marketing technology stack. Collaboration and Support: Work closely with the Marketing Operations team to ensure seamless data flow and integration between systems. Collaborate with the marketing team to understand their technology needs and provide ongoing support. Develop and maintain technical documentation for the marketing stack. Process Improvement: Continuously assess and refine processes related to the implementation and management of marketing technologies. Stay informed about industry trends and emerging technologies to ensure the marketing stack remains current and competitive. Qualifications: Experience: Minimum of 7 years of experience in a marketing technology or related role, preferably within a tech-driven or app-focused environment. Bachelor's degree in Computer Science, Engineering, or a related field. Strong technical expertise in Google Analytics, MMPs like Kochava or AppsFlyer, and customer engagement platforms like Iterable and Blaze. Hands-on experience with marketing automation tools and CDP platforms. Proficiency in campaign tracking methodologies, including UTM tagging, attribution models, and funnel analysis. Proficiency in reporting and analytics platforms like Tableau and ThoughtSpot Ability to analyze complex challenges, identify root causes, and develop creative solutions that meet business needs. Demonstrated ability to manage multiple projects simultaneously, ensuring timely delivery and high-quality outcomes. Experience managing complex technical projects, with a focus on Agile methodologies, stakeholder communication, and risk management. Experience with Agile methodologies, project management tools (Jira), and collaboration platforms. Excellent verbal and written communication skills, with the ability to present data and insights clearly to various stakeholders. Excellent communication and interpersonal skills to effectively lead and collaborate with cross-functional teams. Preferred: Experience in a mobile app-centric marketing environment. Experience with Marketing Automation Platforms and email marketing/campaign tools. Experience with Digital Ad Platforms. Experience with modern A/B testing tools. Certifications in relevant marketing tools are advantageous. Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.