Specialist, Marketing

The American Institute of Architects (AIA)

AIA will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential and our work drives positive change through the power of design.

Each one of us at AIA is a leader committed to demonstrating our mission and values and designing a better future for our country and planet. Even in times of change, AIA's values remain constant:

• We stand for equity and human rights
• We stand for architecture that strengthens our communities
• We stand for a sustainable future
• We stand for protecting communities from the impacts of climate change
• We stand for economic opportunity
• We stand for investing in the future
• We speak up, and policymakers listen

The American Institute of Architects, as part of the global community, is building a culture of equity, diversity, and inclusion within the profession of architecture to create a better built environment for all. Achieving this vision has a direct impact on the relevance of the profession of architecture and the world's prosperity, health, and future.

Job Summary:

Reporting to the Sr. Director, Marketing on the Marketing & Digital Strategies position, the Specialist will support the development and execution of marketing strategies and tactics for a dynamic portfolio of AIA products and services, collaborating closely with other stakeholders and teams across the organization.

The Specialist, Marketing will collaborate with the Marketing team and their broader MarCom colleagues (Creative, Content, Digital, Communications) to support the development of compelling value propositions for AIA's primary audiences: architecture and design professionals, AEC partners, and the general public. T This role will support management of omni-channel marketing plans that align with the AIA mission, strategic and operational priorities, broader MarCom department plan, and revenue-driving programs and products, including AIA membership, events, education and research products, headquarters rental, and sponsorship and partnership.

Job Duties

• Provide full support to the Marketing team in the ideation, planning, and execution of marketing campaigns to support revenue growth and audience engagement in an omni-channel approach.
• Work collaboratively to identify customer needs and work with Marketing team to develop campaigns with a lifecycle marketing strategic approach.
• Conduct customer and competitor analysis, ensuring products and services are positioned competitively in the marketplace-including brand, messaging, and pricing-and aligned with target audiences.
• Support project management for campaign execution: assign production tasks and manage follow up and timeline, ensuring successful campaign execution.
• In coordination with Marketing team and the Traffic Manager, support project prioritization and resource allocation.
• Support review processes for deliverables via Smartsheet, and coordinate distribution of approved materials to channel owners.
• Support the ideation and development of strong customer journeys, value propositions, and CTAs with a focus on lead generation and conversions.
• Contribute up-to-date tactical ideas in workshop and ideation sessions to support paid media, social, email, and marketing automation.
• Support campaign tracking and KPI progress leveraging marketing technology, including Google Analytics, Salesforce Marketing Cloud, and more.
• Under the guidance of the Sr. Director, Marketing, support smaller campaigns from ideation to execution.
• Ensure that marketing strategies reflect the diversity of the communities served by the organization, using a strategic lens of equity, diversity, and inclusion, as well as climate action.

Qualifications

• Model and foster behavior that establishes a culture of belonging consistent with the values, goals, and objectives of the organization to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission.
• Experience with MarTech tools and platforms, including but not limited to, Google Analytics, CRM (Salesforce), CMS (WordPress/Drupal), Marketing Automation (Marketing Cloud), social media and SEO tools.
• Strong communication and writing skills with experience utilizing established brand and AP styles.
• Understanding of Marketing best practices including value proposition creation, calls to action, pricing strategies, and conversion rate optimization.
• Demonstrated project management skills and be a motivated self-starter able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines (experience in Smartsheet preferred)
• Demonstrated effectiveness through interpersonal, presentation, written, and oral communications.
• Effective time management skills and the ability to multitask.
• Strong attention to detail while understanding the bigger picture.
• Ability to effectively communicate and present to senior colleagues.
• Ability to take constructive feedback and consistently improve.

College degree in Marketing, Business, or a related discipline with 2- 4 or more years of experience in a Marketing role with progressive responsibilities.

Supervisory Requirements -N/A

What we offer:

We offer a comprehensive benefits package that reflects our company values and workplace culture, including:

• Medical, vision and dental
• 401(k)
• Flexibility
• Paid time off
• Flexible spending accounts
• Income protection (Life Insurance Coverage up to 2x salary) & disability plans at no cost.
• Tuition and membership reimbursements
• AIA employees have access to a variety of other programs, including:
  • Employee Assistance Program (EAP) for employees and their family members
  • Computer purchase program
  • Fitness club discounts
  • Prepaid legal services program
  • Identity theft protection

Work Location: Hybrid/Washington, DC metro area only

All AIA employees in the DC metro area are currently working remotely during our office renovation.

Employees in the DC Metro area will return to a hybrid work environment in the newly renovated office at the completion of the renovation in Spring 2025.

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Travel Requirements: None

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability, in accordance with the applicable law.