Brand Manager/Sr. Associate Brand Manager - Sparkle
 Georgia Pacific | |
life insurance, parental leave
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 United States, Georgia, Atlanta | |
| 133 Peachtree Street Northeast (Show on map) | |
 Jan 18, 2025 | |
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Your Job
Georgia-Pacific is seeking a sr. associate brand manager/brand manager for its Sparkle paper towel brand, reporting to the Sparkle brand director. This key role will drive continued momentum of the #1 mainstream paper towel brand by driving its vision, crafting impactful commercial strategies, and managing cross-functional capability teams to execute against those strategies. Ideal candidates are self-starters with an entrepreneurial spirit and a track record of leading successful commercial strategies in CPG. What You Will Do * Represent the brand. Drive the integration of our vision through strong partnerships and collaboration across cross-functional capability teams. * Portfolio strategy. Develop and implement near-in base and portfolio strategy by working with R&D and Commercial Strategy to ensure we continue to deliver a winning portfolio across customers. * Market growth. Unleash more profitable brand growth through annual account planning by ensuring robust collaboration, challenging ourselves, and driving alignment with sales and customer planning. * Forecasting. Develop initial brand forecasts. This critical responsibility involves cross-collaboration and strong analytical skills to decomp market trends and patterns to predict future demand. * Waste elimination. Manage waste elimination opportunities with operations and other cross-functional teams from conception to execution. * Profitable investments. Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment. * Data-driven. Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking. Other areas of expected influence and capability include: * Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking * Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency * Be able to connect the dots and clearly & effectively communicate to different audiences. * Willingness to take risk consistent with the company's and brand's risk profile Who You Are (Basic Qualifications) * Bachelor's degree or higher * Minimum of 5 years of business experience * Background in brand/product management/sales with consumer-packaged goods * Experience communicating the complex in simple language across cross-functional teams What Will Put You Ahead * MBA * Strong background & understanding of CPG or Retail industries * Experience leading commercial activation within established CPG organizations At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy [1] here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our [2] business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click [3] here for additional information. (For Illinois E-Verify information click [4] here, [5] aqui, or [6] tu). #LI-BDS References Visible links 1. https://jobs.kochcareers.com/pages/culture 2. https://www.kochind.com/about/business-philosophy 3. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf 4. https://labor.illinois.gov/content/dam/soi/en/web/idol/employers/posters/e-verify/Right%20to%20Privacy%20in%20the%20Workplace_English.pdf 5. https://labor.illinois.gov/content/dam/soi/en/web/idol/employers/posters/e-verify/Right%20to%20Privacy%20in%20the%20Workplace_Spanish.pdf 6. https://labor.illinois.gov/content/dam/soi/en/web/idol/employers/posters/e-verify/Right%20to%20Privacy%20in%20the%20Workplace_Polish.pdf | |