Remote New

Director, Market Intelligence & Development

Karius
$179,646.00 - $269,468.00 / yr
United States
Jan 17, 2025
About Karius Karius is a venture-backed life science startup that is transforming the way pathogens and other microbes are observed throughout the body. By unlocking the information present in microbial cell-free DNA, we're helping doctors quickly solve their most challenging cases, providing industry partners with access to the microbial landscape to accelerate biomarker discovery and clinical trials, discover novel microbes, to ultimately reduce patient suffering worldwide. Position Summary We are seeking a talented marketing leader with experience in leading commercial product launches and executing market development strategies to join our Marketing team. In this role, you will be responsible for developing go-to-market strategies for new products, performing comprehensive market analyses for new business opportunities, leading market research initiatives and summarizing customer insights from across the organization. You will work collaboratively with other departments including Product Development, User Experience, Customer Service, Medical Affairs, and Sales to establish a company-wide strategy for gathering, assessing, and developing action plans based upon customer insights related to Karius' products and user experience platforms. You will be an integral part of understanding our customer, including having a clear understanding of the competitive landscape and potential future product innovations. This role requires a strategic thinker with strong analytical skills, a collaborative mindset, and a passion for translating market intelligence into actionable business decisions. Why Should You Join Us? Karius aims to conquer infectious diseases through innovations around genomic sequencing and machine learning. The company's platform is delivering unprecedented insights into the microbial landscape, providing clinicians with a comprehensive blood test capable of identifying more than a thousand pathogens from a single blood draw, and helping industry accelerate the development of therapeutic solutions. The Karius Test we provide today is one of the most advanced solutions available to clinicians who aim to deliver better care to patients suffering from infectious diseases. Our test is the result of incredible work done by our scientists, statisticians, engineers, physicians, and industry experts, all driven by the same mission to save lives from infectious disease. You, as part of the Karius team, will be able to see how your work creates a life-changing impact on people at scale. Reports to: Vice President, Marketing This position is not open to agency support at this time. Agencies, please contact recruiting@kariusdx.com* and not the hiring manager for inquiries. Location: Remote (USA) Key Responsibilities * Work with key stakeholders to develop and execute on a market research plan to support expansion of Karius products and development of new products or services. * Partner cross-functionally across Product, Commercial, and Engineering to develop and execute a comprehensive market research plan supporting new product launches and market expansions. * Delivering high quality and relevant insights to a variety of stakeholders to inform product development and commercialization. * Serve as commercial lead for new product launches, leading the development of go-to-market strategies, soft launches, pilot programs and customer insight gathering. * Work with commercial and company leaders to identify KPIs for launch success; assess and communicate progress pre- and post-launch. * Develop initial commercial materials and sales enablement resources for new products. * Design and implement market research and intelligence initiatives to inform clinical evidence development and market access (i.e., payer strategy and engagement) for expansion into new markets, including outpatient. * Collaborate with General Manager of Outpatient Strategy to conduct customer interviews, summarize feedback, and develop strategic plan to maximize Karius' opportunity in the outpatient setting. * Develop and drive GTM strategy and execution, including messaging, positioning, targeting, sales messaging and collateral medical support, etc. * Leverage market knowledge, primary and secondary data, and KPIs to develop short-term and long-term forecasts, commercial opportunity assessments, and uncertainty analyses. Develop robust market model projections and scenarios in collaboration with business partners. * Develop and own Bottom-up and Top-down market analyses and forecasting models. * Collaborate with the Director of Product Marketing and the Product Development team to design and implement market research initiatives (including ATUs, customer interviews, etc.) to assess customer feedback, industry trends and competitive intelligence for Karius' in-market product(s). * Manage market research studies, including budget, project objective, design, vendor selection and oversight, monitoring of data collection, data analysis, and interpretation. * Manage and analyze competitive environment, sales records, market penetration, market potential and future trends. * Develop relevant and compelling presentation of market research insights and competitive landscape overview for key stakeholders, including Commercial Leadership and Leadership Team. Creating a cross-functional working group comprised of marketing, product development, user experience, medical affairs, and customer service representatives to establish organizational priorities and strategy related to capturing customer insights. * Streamline, organize, and centralize the process for capturing customer insights across Karius to enhance the organization's ability to share and leverage these insights across teams. * Create centralized and organized customer insights repository with previous customer and market research. * Establish a process for providing a quarterly update on customer insights from across the organization to be presented to key stakeholders and the Leadership Team. Travel: Travel required up to 10% Physical Requirements Subject to extended periods of sitting and/or standing, vision to monitor and moderate noise levels. Work is generally performed in an office, lab or clinical environment. Position Requirements * Bachelor's degree in Business, Marketing, Sales or equivalent. Advanced degree preferred. * A minimum of 10 years of relevant related experience with 5+ years of work experience required in Sales, Finance, Marketing, Analytics, Competitive Intelligence, Sales Operations, and/or Strategy consulting. * Proven track record of translating market insights into successful business strategies. * Strong expertise in market research tools, data visualization platforms and CRM systems. * Experience developing go to market strategies for new product launches including analysis of market opportunities, development of product positioning & messaging, creation of product resources & collateral, gathering of customer insights, and project management of operational logistics. * Expertise in conducting competitive analyses and generating actionable recommendations. * Excellent communication and presentation skills, with the ability to convey complex data to diverse audiences. * Leadership experience managing employees and a proven ability to work collaboratively with both internal teams and cross collaboratively. Personal Qualifications * Passionate, purpose-driven, and excited about Karius' mission. * Mastered your craft, eager to learn and grow and desire to share knowledge. * Detail oriented with exceptional organizational and time management skills. * Endless curiosity and a need to dive deeper for understanding. * Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders. * Self-starting mentality and ability to drive results. * Exemplary project management skills with the ability to build schedules and mitigate against timeline delays. * Ability to work independently but also be an excellent team player. * Ability to work effectively and efficiently in a fast paced (startup) environment. * Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems. Disclaimer The above job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, and skills required. Responsibilities and duties may change or be adjusted to meet the needs of the company, and additional duties may be assigned as necessary. The job description is subject to change at any time at the discretion of Karius. Equal Opportunity Employer At Karius, we value a diverse and inclusive workplace and provide equal employment opportunities for all applicants and employees and are committed to honor and invest in the full diversity of people, in our hiring, recruiting and development of employees across the Company. All qualified applicants for employment are encouraged to apply and will be considered without regard to an individual's race, color, sex, gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application due to a disability, please contact us at recruiting@kariusdx.com and we will accommodate qualified individuals with disabilities.