Marketing Manager

The Marketing Manager role will lead and support the community-building efforts for our group of customers, specifically within the veterinary industry. This role will focus on driving engagement, awareness, and relationship-building through multichannel campaigns that promote the network and related solutions. You will work closely with internal teams to align marketing strategies with customer needs, ensuring strong, sustained connections within the community.

DUTIES AND RESPONSIBILITIES:
* Partner with internal stakeholders to develop and execute marketing strategies and campaigns aimed at building and nurturing customer communities.
* Design and implement multi-channel marketing campaigns to engage customers, increase product awareness, and drive adoption programs.
* Analyze campaign performance and track key performance indicators (KPIs) such as engagement, lead generation, and adoption metrics. Provide regular reports on performance against goals and identify areas for improvement in community-building efforts.
* Capture customer feedback and success stories to create compelling content, including case studies, testimonials, webinars, and events.
* Lead the development of community-focused marketing assets, including newsletters, email templates, webinars, and other digital materials, ensuring they are aligned with campaign goals and customer interests.
* Assist in planning and executing marketing messages for key trade shows and events. Attend and represent the company at regional and national events, as needed, to gain insights into customer needs and industry trends.
* Partner with the events team to launch and manage exclusive events for community members, providing a valuable platform for customers to engage with Covetrus and network with peers.
* Lead collaboration with agencies and internal teams to develop and manage a customer community portal, ensuring it offers easy access to resources, educational content, and engagement opportunities for members.

REQUIRED QUALIFICATIONS:
Education

* Bachelor's Degree (in marketing or related field preferred)
* 4+ years of marketing experience at manager level or significant progressive level of responsibilities that demonstrate the readiness for a Manager role
Work
Experience

* Relevant marketing experience, including marketing program planning, multichannel campaign management, messaging development, sales enablement, and product launches preferably in Veterinary or Human Healthcare
Experience in a large, highly matrixed organization is a strong plus
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The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.
They are not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities required of individuals so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and responsibilities. The company reserves the right to change job descriptions as business need dictates.

Technical Skills *
* - Experience developing marketing programs and campaigns
- Writing briefs
* - Proven track record of developing launch plans
* - Strong communication skills, writing ability, and project management experience required
* - Demonstrated presentation skills
* - Proficient in Microsoft Word, Excel, and PowerPoint
Qualifications

- Proficiency with Microsoft Office programs
- Comfortable working independently as well as within a group
- Highly organized with excellent time management skills
- Self-motivated and able to work multiple projects simultaneously and thrive in a fast-paced environment
- Strong written and verbal communication skills
- Strong analytical skills with excellent attention to detail
- Ability to occasionally travel (including weekend days) as needed for the company
Certification * No certification generally required
Travel * Ability to travel as necessary

Salary may vary depending on factors such as confirmed job-related skills, experience, and location.

However, the pay range for this position is as follows. Sales Positions are eligible for a Variable Incentive

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

* 401k savings & company match

* Paid time off

* Paid holidays

* Maternity leave

* Parental leave

* Military leave

* Other leaves of absence

* Health, dental, and vision benefits

* Health savings accounts

* Flexible spending accounts

* Life & disability benefits

* Identity theft protection

* Pet insurance

* Certain positions may include eligibility for a short term incentive plan

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.